Analysis of your current business model & working environment, then development of a concrete action plan
Software selection & implementation (ERP, CRM, projects...), and automation of your tech stack & processes
Website development and optimization of your online visibility through key pillars (branding, social media, AI...)
Developing your teams' digital skills and adoption of new tools
That's why it's so important to have a high-quality, high-performance, well-designed and ergonomic site to attract more and more customers. All online channels will bring potential customers to your site, so it's crucial that it shows you off. But how much does a website in Switzerland cost? That's what we're going to talk about in this article.
The truth is that the cost of creating a website in Switzerland by 2023 depends entirely on your personal budget and objectives. That's a frustrating answer, because the reason you've come here in the first place is to get some figures!
So let's find a good compromise. While we can't give you an exact price, this article will cover the price ranges you can expect to pay for the creation of your site.
By site creation, we mean all the elements necessary for its operation and proper display, including responsive display and initial SEO settings.
To do this, we separate the sites into several categories:
Have you ever heard of this term?
A landing page is a stand-alone page on a website designed with a specific marketing objective in mind. Most of the time, a landing page is designed to capture prospects, enabling the sales team to intervene and try to convert them.
A landing page is usually not linked to your site's overall menu and is a single page, often with a form at the top of the page to make it easier for the prospect to enter information.
Because of its short nature, the landing page is affordable, but it's no substitute for a real website! It's for commercial purposes only.
You shouldn't be afraid to invest in a good landing page, as it can quickly pay for itself if it's effective. The top 10% convert at 11.45% or more, while the average conversion rate is 2.35%. When it comes to landing pages for large companies with substantial sums at stake, landing page prices can soar to CHF 50,000.
A showcase site, as its name suggests, is a concise presentation of the company's activities, its team, its past achievements, etc. This type of website can largely meet the needs of a local SME, for example.
Prices for a showcase website in French-speaking Switzerland, particularly between Geneva and Lausanne, are relatively uniform. Fribourg and Neuchâtel are slightly less expensive. On the other hand, prices are immediately higher as soon as you cross the Röstigraben, with some prices starting at CHF 10,000 and climbing rapidly above that in the Zürich region.
Beware of surprisingly low prices! These are often agencies that outsource abroad, at the risk of obtaining mediocre results. Services such as site hosting, the purchase of graphic resources, basic SEO, etc., can also be added to the final bill.
The cost of creating a website in Switzerland can easily escalate if UI/UX designers are involved in addition to the development team. On the other hand, this ensures a visually pleasing result.
An advanced site is one where third-party applications or processes need to be integrated. This is considerably more time-consuming, and often requires testing to ensure that everything works as planned. Here's a list of items that can increase the price of your website in Switzerland:
This type of website is aimed at large SMEs, public institutions and multinationals. Prices for these websites in Switzerland are almost unlimited, with some sites costing several hundred thousand francs, including annual maintenance.
This could be the case, for example, with the EPFL (École Polytechnique Fédérale de Lausanne) website, which recently underwent a complete overhaul and whose entire architecture had to be preserved and graphic facade remodeled in order to switch to the WordPress CMS. Other examples include consultancy sites such as Deloitte and Accenture.
The cost of e-commerce websites, or online stores, has fallen dramatically in Switzerland in recent years.
We can thank CMS specialized in this field, such as Shopify or the Woocommerce plugin associated with WordPress. More basic CMS such as Wix or Squarepace have also integrated functionalities linked to article creation, user accounts, shopping carts and payment, democratizing the creation of such platforms.
Once again, the price of the website will vary according to the number of items, the degree of personalization, the number of languages, etc.