Hence the importance of having a quality, efficient, design and ergonomic site in order to attract more and more customers. All of the online channels will bring potential customers back to your site, so it is crucial that your site showcase you. But at what cost ? This is what we are going to talk about in this article.
The truth is, the cost of creating a website depends entirely on your personal budget and your goals. I know, that's a frustrating answer, because if you came here, it is above all to have figures!
So let's find a good compromise. Failing to give you an exact price, this article will discuss the price brackets you can expect for building your site.
By site creation, we mean all the elements necessary for the functioning and the good display of the latter, this also includes the responsive display and the initial settings for SEO.
For this we separate the sites into several categories:
Have you ever heard of this term?
A landing page (or landing page if you prefer the language of Molière) is a stand-alone page of a website designed with a specific marketing objective. Most of the time, a landing page is made to capture prospects then allowing the sales team to intervene to try to convert them.
A landing page does not usually have a link to the overall menu of your site and is a single page, it often has a form at the top of the page to facilitate the entry of information on the part of the prospect.
By its short nature, the landing page has affordable rates, but beware, it cannot replace a real website! This one has only one commercial purpose.
You should not be afraid to invest in a good landing page because it can quickly pay for itself if it is effective. The more efficient 10 % convert at 11.45 % and above while on average we can expect 2.35 % conversion. When it comes to landing pages for large companies with significant sums at stake, the price of landing pages can soar up to CHF 50,000.
A showcase site, as its name suggests, is used to present in a concise way the activities of the company as well as its team, its past achievements, etc ... This type of website can largely meet the needs of a local SME for example.
The prices of a showcase website in French-speaking Switzerland, in particular between Geneva and Lausanne, are relatively uniform. Friborg and Neuchâtel, for their part, have slightly lower prices. On the other hand, the prices are immediately higher as soon as one crosses the Röstigraben, some prices start at 10,000 CHF and climb quickly above in the Zurich region.
Watch out for the surprisingly low prices! These are often agencies that outsource abroad, at the risk of obtaining a mediocre result. Services can also be added to the final invoice such as site hosting, purchase of graphic resources, basic SEO, etc.
The costs of creating a website in Switzerland can easily increase if UI / UX designers are involved in addition to the development team. On the other hand, this ensures a visually very pleasant result.
We speak of an advanced site when there is the need to integrate third-party applications or processes. This takes considerably more time and often requires testing phases to verify that everything is working as expected. Here is a list of elements that may increase the price of your website in Switzerland:
This type of website is intended for large SMEs, public institutions or multinationals. The prices of these websites in Switzerland have almost no limit since some sites cost several hundred thousand francs, also including annual maintenance.
This could be the case of the website of the EPFL (École Polytechnique Fédérale de Lausanne) for example, which has recently undergone a redesign and whose entire architecture had to be preserved and the graphic facade remodeled so as to pass on the CMS. WordPress. We can still think of consultancy sites like that of Deloitte or Accenture.
The cost of e-commerce website, or online store, has dramatically decreased in recent years in Switzerland.
We can thank the CMS specialized in the field such as Shopify or the plugin Woocommerce associated to WordPress. More basic CMS such as Wix or Squarepace have also integrated features related to the creation of articles, user accounts, shopping cart and payment, thus democratizing the creation of such platforms.
Again, the price of the website will vary depending on the number of articles, degree of customization, number of languages, etc.