Analysis of your current business model & working environment, then development of a concrete action plan
Software selection & implementation (ERP, CRM, projects...), and automation of your tech stack & processes
Website development and optimization of your online visibility through key pillars (branding, social media, AI...)
Developing your teams' digital skills and adoption of new tools
Finding a digital marketing agency in Switzerland is easy. The hard part is finding a competent agency. They need to meet not only your requirements, but also your needs.
Today, anyone can create a website and start offering services. There are few, if any, barriers to entry. On the other hand, very few people are able to analyze customer issues properly.
That's what makes choosing the right digital marketing agency so tricky. Whether in Switzerland or elsewhere.
However, we suggest you take a look at a few things that can help simplify your decision-making process. In this article, we'll explain what to look for and what to avoid. You'll see how to get the most out of your digital marketing agency, as well as some general recommendations.
It's easy to put the cart before the horse. On the other hand, it's crucial to define your objectives before you start looking for an agency. After all, not all digital marketing agencies are created equal. Each has its own specialties, which are not necessarily the same from one agency to another. So ask yourself:
There are many possible answers:
You'll find the right services to meet your specific needs. To illustrate the above points, here are a few services:
The website of the agency you're visiting doesn't give a hoot? GET OUT! The agency's website should reflect the quality of their services. If the agency can't market itself, how can you expect it to market its customers?
A well-designed website means a whole range of things:
Most digital marketing agencies proudly display the clients they've worked with. If you can't find a list of clients, logos or portfolios, it's suspicious. We therefore recommend that you ask them. If they can't provide them, chances are the digital marketing agency in question has very little experience in the field.
Certain types of agency, those specializing in advertising or SEO/SEA, find it more difficult to display this information freely. Nevertheless, it costs nothing to ask them directly.
To find out more about a digital marketing agency's reputation, take a look at what customers are saying about it. To do this, we recommend you visit the Google Mybusiness profile. This is an agency's local listing panel. There you'll find comments and ratings from past customers.
Be careful, however, not to take all comments at face value. Especially when the volume is small. Ideally, you should always be able to contact a former customer directly to obtain a transparent and honest opinion.
A marketing agency worthy of the name must be easy to contact. In fact, this means that it takes care to have an optimal lead retrieval and follow-up process. So it should be very easy for you to get in touch with them. Whether through an easily visible telephone number or a CTA (Call-To-Action) button, contact should be almost direct.
A must is when the agency has a chatbot that itself is already linked to their CRM. This way, you can already initiate a conversation with their team.
To find a digital marketing agency in Switzerland, you don't need to follow any particular process. A little common sense and attention to the details we've mentioned above will enable you to select a competent and qualified agency for your needs.