Artificial Intelligence (AI) is a constantly evolving field, and its applications have not finished transforming businesses. The rise of AI in recent years has revolutionized content creation in companies: automation of repetitive tasksand maintaining their online presence. In the years to come, AI will continue to play a major role in content strategies, and the companies that seize the opportunities offered by this technology will be the most successful.
In mid-2023, the opportunities are multiplying exponentially. New AI capabilities, such as ChatGPT, Midjourney, Jasper, Canva and others, offer entrepreneurs and start-ups even greater possibilities for building sophisticated and effective content systems. At LANE Digital Consulting, we're here to help companies take advantage of these technologies and maximize their potential.
In short, companies that integrate AI into their content strategy can give themselves a substantial competitive edge as they look ahead to 2023. In this article, we'll explain why AI tools are essential in your content creation to stay competitive in 2023. Then, we put together a list of AI tools that can help you optimize your content. And at the end, find out how LANE Digital Consulting can help you choose the best AI tool for your needs.
Introduction to the concept of content creation with AI
AI-assisted content generation is a revolutionary method for companies looking to automate content creation - in other words, save time while producing quality content. With the use of artificial intelligence, content production processes are accelerated and automated, allowing companies to focus on other aspects of their business. AI is able to gather relevant data, analyze it and produce targeted, personalized content for different audiences. Not only is this approach faster and more cost-effective, it can also improve the overall quality of the content created.
By introducing AI-driven content creation, companies proceed with content automation and can stay ahead of the competition. Let's take a look at the benefits AI tools can bring to companies looking to implement an effective content marketing strategy and stay ahead of the competition.
The rise of AI in content creation: what are the benefits?
The advent of AI has prompted digital marketers to think about how they can harness this innovative technology to improve the relevance and effectiveness of the content they create and present to customers. Thanks to sophisticated AI tools, they can now use advanced machine learning algorithms to track AI trends, identify customer needs, adapt their content strategy accordingly and improve the overall user experience. By using AI for content marketing, brands can expect greater relevance and reach from their content. This means better sales conversion and search engine optimization. All in all, the use of AI in content marketing offers enormous potential, which should give marketers reason enough to quickly adopt this cutting-edge technology for improving their SEO.
What's more, using AI tools for content creation saves a considerable amount of time on a daily basis. According to a study by BrightEdgenearly 55% of marketers spend more than six hours a week just looking for content topics, whereas using AI for this task could reduce this time to just a few minutes. What's more, writing with AI in 2023 enables the production of high-quality content at lower costs, while quickly meeting the expectations of the target audience and guaranteeing greater flexibility in the content production process.
So using AI in content creation can transform business operations, freeing up time and resources to focus on other aspects of brand growth.
However, using AI for content creation involves pitfalls and risks that marketers need to be aware of.
Risks associated with the use of AI tools
The use of artificial intelligence may seem incredibly attractive - the possibilities seem endless, the potential time-saving and efficiency opportunities immense. However, it's vital to emphasize that all this comes with risks, particularly when it comes to sensitive personal data. Indeed, AI requires rigorous security procedures and constant monitoring of the impartiality of algorithms to avoid any form of discrimination - deliberate or otherwise - against certain individuals or groups.
Finally, the crucial question of liability in the event of error or harm caused by AI systems needs to be considered, and raises legal and ethical concerns. Although AI offers many advantages for content creation, it's important to point out that algorithms can be biased or produce erroneous results if the data used is incomplete or poorly structured. Furthermore, when errors or disclaimers occur, it can be difficult to determine who is responsible: the algorithm's creators, the users, or the programmers? It is therefore crucial to put in place regulations and ethical standards to guide the use of AI and minimize these risks. Companies need to be transparent about the use of AI in their content creation process, and ensure that the systems used are regularly updated to minimize the risk of error or harm. In addition, legislators need to work with companies to establish consistent regulations on the use of AI, while guaranteeing the confidentiality of user data and protecting individual rights. In short, addressing the issue of responsibility and ethics in the use of AI is crucial to ensuring that this revolutionary technology is beneficial for all involved.
At LANE Digital Consulting, we believe that AI can be an extremely powerful tool for improving our customers' businesses, but we also believe that it must be done responsibly and ethically. We help our customers understand the issues involved in using AI, and offer them customized content that maximizes the benefits of AI while minimizing the risks to their business and customers.
Our 5 favorite tools for everyday content creation
The advent of artificial intelligence (AI) has dramatically changed the way we create content. Identifying the five key AI tools that have the potential to revolutionize content creation is essential to staying at the forefront of innovation. The most promising tools include automatic text generation, natural language understanding, speech processing and image recognition. The ability of these tools to automate repetitive tasks and process large-scale data will dramatically reduce le temps and the resources required to create high-quality content. With the help of these AI tools, we can be sure that the future of content creation is bright:
ChatGPT
ChatGPT is without doubt the AI tool that has generated the most buzz in recent months: an intelligent chatbot designed by OpenAI to answer your queries by generating text in multiple languages. ChatGPT is an incredibly versatile tool that can write long texts, synthesize documents, develop detailed lesson plans, solve complex calculations, generate ideas, and much more. It can even recognize errors and challenge incorrect premises! And the best part? ChatGPT is available free of charge from the OpenAI website.
With its latest version GPT-4, the new multimodal AI model is capable of interpreting both text and images. However, GPT-4 is not available free of charge from the OpenAI website. To use GPT-4, you'll need to take out a paid ChatGPT Plus subscription and join the the OpenAI waiting list.
Here are some examples of the more complex actions you can perform with GPT-4:
Interpreting the context of an image
Generate creative texts
Summarize texts of 25,000 words
Dealing with complex legal issues
Answers to everyday questions
And many more
Pricing :
As previously mentioned, the startup has just launched ChatGPT Plus, a paid version of its conversational agent.
ChatGPT Plus is priced at US$20 per month per month (excluding VAT) in all countries where the subscription is available.
OpenAI has hinted that it is considering offering a wider choice of subscription options in the future, including a less expensive formula.
As a reminder: the free version of ChatGPT works very well and is sufficient for the majority of users who don't use it intensively.
Jasper AI
Jasper AIan AI-powered copywriting assistant, formerly Jarvis AI, has rapidly become one of the most sought-after tools for businesses and content creators alike. Capable of writing content for websites, creating advertising copy and even drafting emails and landing pages, Jasper has truly revolutionized the way companies approach content creation.
But Jasper's capabilities don't stop there. Over the years, this innovative tool has evolved to include the creation of articles for social media and personal blogs. Using Jasper's unique AI model, businesses can generate more traffic and boost sales like never before.
Here are some of Jasper's special features:
Interface: When it comes to the user interface, Jasper AI is designed to be incredibly user-friendly, offering simple templates that enable users to produce high-quality content effortlessly. No matter how familiar someone is with the software, they can quickly find their way around without any problems.
Grammar: Grammatical errors are quite common in software similar to Jasper AI. That's why Dave Rogenmoser, the creator of Jasper AI, has taken steps to ensure that his software doesn't suffer from the same problems as other similar programs. By integrating the Grammarly tool, Jasper AI is able to offer its users more accurate and grammatically correct content than ever before. Best of all, this additional benefit comes at no extra cost. So you can save up to $100 and still take full advantage of the power of AI-assisted content creation.
Editorial tone: Jasper adapts to all writing styles, whether funny, casual, punchy or professional, and is able to write in 11 different languages, including English, French, Portuguese and Spanish. For accurate translations, Jasper uses Deepl to guarantee the best results.
Surfer SEO: Apart from integrating Grammarly and Deepl, Jasper can also be used with Surfer SEO. A feature that bloggers particularly appreciate.
Pricing :
Creator: the monthly price of this plan is $49/month and the annual price is $468/year.
Teams Plan: the monthly price of this plan is $125/month and the annual price is $1188/year.
Business Plan: this is a customized plan, and for this you need to contact the sales department.
Midjourney
Midjourney is an image generator created by an independent research laboratory based on artificial intelligence and machine learning. This innovation makes it possible to create illustrations from simple descriptive text, offering a quick and easy solution for bringing your content to life. However, to use Midjourney, you'll need to join the Discord platform.
Since its beta launch in July 2022 and the release of alpha version 4 in November 2022, Midjourney has continued to evolve. The latest iteration, version 5, offers improved image quality, more diversified output, extended stylistic range, support for homogeneous textures, wider aspect ratios, enhanced image promotion and dynamic range.
This AI model has been trained on a vast number of images, like most text-to-image AIs. However, it distinguishes itself by focusing on artistic style rather than realism. In optimizing their AI, MidJourney's creators wanted above all for the images generated to be beautiful.
The company has confirmed the use of advanced artificial intelligence models with billions of parameters and trained on billions of images, while keeping the specific technologies employed a secret. In addition, the images are produced via a cloud provider that uses green energy sources.
Pricing :
In terms of pricing, Midjourney offers 25 free credits (i.e. 25 image generations) to each user, to test the tool. Thereafter, several packages are available:
A $10/month offer: 200 credits, access to the members' gallery,
An offer at $24/month: 15h of rapid image generation,
An offer at $48/month: 30 hours of rapid image generation.
Subscription plans include access to the Midjourney members' gallery, the Discord server and usage rights.
ClickUp AI
ClickUpthe productivity and project management software, has recently added a new tool to its arsenal of AI-based content creation tools - ClickUp AI.
This revolutionary new artificial intelligence for content creation helps content creators generate ideas, easily write and edit content, summarize long texts, and much more. Its importance cannot be overstated, as it has the potential to revolutionize the way content is created.
ClickUp AI is a real asset for content creators who are always looking for ways to improve their efficiency and productivity. With ClickUp AI, content creators can generate unique ideas simply, save even more time by automating repetitive tasks, and streamline their workflow for maximum efficiency.
For example, a content creator can use ClickUp AI to synthesize an hour-long meeting in just a few clicks and with easier-to-read content without compromising key points. ClickUp AI is truly the future of content creation and is destined to become an indispensable tool for marketing project management and IA content writing support.
This AI-based collaborative writing tool can help you in the following situations:
Content research and ideation: generate instant, high-quality content for blog posts, e-mails, advertising copy and more.
Copywriting: get suggestions for editorial improvements to simplify and enhance your content
Content summary: summarize key points of documents, tasks and comments
Automated actions: get a checklist of action items from meeting notes
With its AI-assisted authoring, this project management tool is a must-have choice for teams in all sectors, thanks to the consolidation of all these key functionalities in a single application.
Pricing :
Free Forever: Feature-rich free plan
Unlimited: $5 per month/user
Business: $12 per month/user
Business Plus: $19 per month/user
Company: Contact them for rates
As a ClickUp expert consultantour team can help you integrate ClickUp AI into your content creation process, so you can save time and increase efficiency. Contact LANE Digital Consulting today to find out more, and get a head start on your competitors when it comes to content creation!
Rapide.ly, a Swiss company, has been providing a wide range of services to a diverse audience for some time. Initially, the company focused on supporting the writing of attractive content for social media, primarily for Instagram. However, with the integration of an AI layer based primarily on ChatGPT, the capabilities of Rapide.ly have expanded considerably.
The incorporation of advanced language models (LLMs) into existing commerce has revolutionized the scope and potential of Rapidly's services. LLMs' innovative approach to understanding and adopting human language is a linguistically endearing feature that holds promise for future developments in AI-driven content creation.
LLMs can read vast amounts of textual data, including publications on social media, articles and blogs, to generate a more complete understanding of language patterns. With this additional layer, the AI model of Rapide.ly AI model can now create more engaging and authentic content for multiple platforms, such as tweets, blog posts, short stories and more. Recently, the tool added AI support for carousel and real content creation.
For example, you can :
Create entire texts or posts for social media
Generate new ideas for your content creations
Create 1 full month of content for social media
Createcommitment around your posts
Carry out research on your behalf (new trends, etc.)
Create visuals and use audio (Canva templates, Pexels images, etc.)
In short, the Rapide.ly model is an ideal solution for companies looking to optimize their content creation process for social media while ensuring authenticity and creativity. The company's AI-driven services can produce highly engaging content that resonates with the target audience, drives conversions and ultimately contributes to the growth of your online presence.
Pricing :
The site offers a free trial, as well as accounts for professionals (€15/month) or teams (€39/month).
Contact us today to find out more about how we can help you use AI to enhance your content strategy and achieve your growth objectives. We're here to support you every step of the way, from defining your strategy to implementing your AI technologies.
To conclude...
AI is incredibly powerful and efficient, enabling us to create more content with greater precision than ever before. Companies that understand the value of this technology can use it to stay competitive in their industry. ChatGPT, Jasper, ClickUp AI, Midjourney and Rapide.ly are just a few of the AI tools available today that can help companies stay ahead of their competitors.
As the importance of content creation continues to grow in 2023 and beyond, these tools will become increasingly essential for companies wishing to stand out from the competition.
Learning how AI tools like these can be used in your own content strategies could be the key to success in 2023. If you'd like to find out more about these powerful tools, or how your business could benefit from using them, contact LANE today and get a head start on effective content creation.
What can LANE do for you?
If you're looking to propel your business to new heights, look no further than our AI workshop specially designed for your marketing team! Our exclusive workshop is designed to teach startups how to harness AI as a support in their day-to-day marketing tasks, giving them a competitive edge in the marketplace.
With our team of expert trainers, your marketing team will learn how to take advantage of the best AI tools available in 2023. We'll provide practical recommendations on how to use these tools correctly, ensuring that your startup can stand out from the competition and deliver high-value results for your customers.
With our in-house workshop service, you'll gain valuable insights into AI trends as well as how you can integrate AI into your content strategy in 2023.
Seize this opportunity to propel your business to new heights. Contact us today and find out how we can help you achieve your marketing goals.
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