1. A well-designed website

The website of the agency you're visiting doesn't give a damn? GET OUT! The agency's website should be indicative of the quality of their services. If the agency itself is not able to promote itself, how can you imagine that it will be able to do so for its clients. 

By a well-designed website, we mean a set of things:

• a secure site with an SSL certificate (you know, when you type in the URL, there is https and a little padlock that appears);
• a modern and refined design;
• good loading speed;
• a coherent site with a logical structure;
• the presence of a blog with recent articles (this allows you to see how much they are riding on natural referencing / SEO ).

2. A portfolio of projects

Most digital marketing agencies display quite proudly the clients they have worked with. If you can't find a list of clients, logos or portfolios, it's suspicious. We therefore recommend that you ask them for it. If they can't provide them, chances are that the digital marketing agency in question has very little experience in the field.

Some types of agencies, specialized in advertising or SEO/SEA, have more difficulties to display this information freely. Nevertheless, it costs nothing to ask them directly.

3. Customer testimonials

To find out more about the reputation of a digital marketing agency, look at what clients say about it. For this we recommend you go to the Google Mybusiness profile. This is the local listing panel of an establishment. In it you will find comments and ratings from past clients.

However, be careful not to take all comments at face value. This is especially true when there are few of them. The ideal is always to be able to contact a former customer directly in order to obtain a transparent and honest opinion.

4. Easy to contact

A good marketing agency should be easy to contact. Indeed, this means that they care about having an optimal lead retrieval and follow-up process. So it should be very easy for you to get in touch with them. Whether it is through an easily visible phone number or a CTA (Call-To-Action) button, the contact should be almost direct.

The must is when the agency has a chatbot that itself is already connected to their CRM. This way you can already initiate a conversation with their team.