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Marketing  ·  Social Media  ·  SEO / SEA

Find a digital marketing agency in Switzerland

By celine.arethens@lane-digital.ch  Published On April 3, 2019

Hiring a digital marketing agency in Switzerland is easy. The most difficult part is to find a competent agency. This one will have to answer not only to your demands but also to your needs.

Today, anyone can create a website and start offering services. The barriers to entry are low, if not non-existent. On the other hand, very few people manage to analyze customer issues properly.

That's what makes choosing the right digital marketing agency so tricky. Whether in Switzerland or elsewhere.

However, there are a few things you can look at that can help simplify your decision process. In this article, we'll explain what to look for and what to avoid. You'll see how to get the most out of your digital marketing agency as well as some general recommendations.

Define your goals before looking for a digital marketing agency in Switzerland

It's easy to put the cart before the horse. On the other hand, it's crucial to define your goals before you start looking for an agency. Indeed, not all digital marketing agencies are equal. Each one has specialties that are not necessarily the same from one agency to another. Therefore, ask yourself the question:

What do i need?

The answers can be multiple:

  • Create a logo and visuals
  • a website that I can modify myself
  • more presence on social networks
  • to appear on Google
  • to make appointments with companies
  • to generate more traffic in my store
  • optimize the way I manage my business internally
  • …

It is according to these problems that you will find the adapted services. To illustrate the above points, here are some services:

  • Creation of a branding charter
  • Creation of a website WIX or WordPress
  • Community management and content creation on networks
  • Natural or paid referencing (SEO / SEA)
  • Growth hacking Linkedin
  • Google Mybusiness profile optimization
  • Consulting in digital transformation
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agence de marketing digital en Suisse
Search for a digital marketing agency in Switzerland

The criteria for finding the right digital marketing agency

1. A well-designed website

The website of the agency you're visiting doesn't give a damn? GET OUT! The agency's website should be indicative of the quality of their services. If the agency itself is not able to promote itself, how can you imagine that it will be able to do so for its clients. 

By a well-designed website, we mean a set of things:

  • a secure site with an SSL certificate (you know, when you type in the URL, there is https and a little padlock that appears);
  • a modern and refined design;
  • good loading speed;
  • a coherent site with a logical structure;
  • the presence of a blog with recent articles (this allows you to see how much they are riding on natural referencing / SEO ).

 

2. A portfolio of projects

Most digital marketing agencies display quite proudly the clients they have worked with. If you can't find a list of clients, logos or portfolios, it's suspicious. We therefore recommend that you ask them for it. If they can't provide them, chances are that the digital marketing agency in question has very little experience in the field.

Some types of agencies, specialized in advertising or SEO/SEA, have more difficulties to display this information freely. Nevertheless, it costs nothing to ask them directly.

3. Customer testimonials

To find out more about the reputation of a digital marketing agency, look at what clients say about it. For this we recommend you go to the Google Mybusiness profile. This is the local listing panel of an establishment. In it you will find comments and ratings from past clients.

However, be careful not to take all comments at face value. This is especially true when there are few of them. The ideal is always to be able to contact a former customer directly in order to obtain a transparent and honest opinion.

4. Easy to contact

A good marketing agency should be easy to contact. Indeed, this means that they care about having an optimal lead retrieval and follow-up process. So it should be very easy for you to get in touch with them. Whether it is through an easily visible phone number or a CTA (Call-To-Action) button, the contact should be almost direct.

The must is when the agency has a chatbot that itself is already connected to their CRM. This way you can already initiate a conversation with their team.

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To conclude...

To find a digital marketing agency in Switzerland, you don't need to follow a particular process. A little common sense and attention to the details we have mentioned above will allow you to select a competent and qualified agency for your needs. 

Are you looking for a digital agency?

Make an appointment with our team to define your needs. It is without engagement!
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6 Comments


denny
June 20, 2022 at 6:55 am
Reply

good blog


    digital
    November 28, 2022 at 6:31 am
    Reply

    Thank you

Asis
June 23, 2022 at 5:57 am
Reply

very nice website


    digital
    November 28, 2022 at 6:31 am
    Reply

    Thank you!

Asis
June 23, 2022 at 8:08 pm
Reply

nice articles and pic


    digital
    November 28, 2022 at 6:31 am
    Reply

    Thank you!

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