Hiring a digital marketing agency in Switzerland is easy. The hardest part is finding a competent agency. This must respond not only to your requests but also to your needs.
Today anyone can build a website and start providing services. Barriers to entry are thin, if not nonexistent. On the other hand, few are those who manage to properly analyze customer issues.
This is what makes choosing the right digital marketing agency so tricky. Whether in Switzerland or elsewhere.
However, we suggest you look at a few things that can help you simplify your decision making process. In this article, we explain what to look for and what to avoid. You'll see how to get the most out of your digital marketing agency along with some general recommendations.
It is quick to put the cart before the horse. On the other hand, it is crucial to define your goals before you start looking for an agency. Indeed, all digital marketing agencies are not created equal. Each has specialties that are not necessarily the same from one agency to another. Therefore, ask yourself the question:
The answers can be multiple:
It is according to these issues that you encounter that you will find the appropriate services. To illustrate the previous points, here are some services:
The website of the agency you are visiting does not break three legs of a duck? RUN AWAY ! The agency's website must be indicative of the level of quality of their services. If the agency itself is not able to market itself, how can you imagine that it will be able to do it for its clients.
By a well-designed website, we mean a set of things:
Most digital marketing agencies proudly display the clients they've been able to work with. If you can't find a list of clients, logos, or portfolios, that's fishy. We therefore recommend that you ask them to do so. If they can't provide it to you, chances are the digital marketing agency in question has very little experience in the field.
Certain types of agency, specialized in advertising or in referencing (SEO / SEA) have more difficulty in being able to display this information freely. However, it costs nothing to ask them directly.
To learn more about a digital marketing agency's reputation, take a look at what clients are saying. For this we recommend that you go to the Google Mybusiness profile. This is the local referral panel for an establishment. In it you will find the comments and ratings of past customers.
Be careful, however, not to take all the comments at face value. And this, especially when there is little in volume. The ideal is always to be able to contact a former customer directly in order to be able to obtain a transparent and honest opinion.
A marketing agency worth its salt should be easy to contact. In effect, this means that she cares about having an optimal lead retrieval and tracking process. So it should be very easy for you to get in touch with them. Whether it is through an easily visible phone number or a CTA (Call-To-Action) in the form of a button, the contact should be almost direct.
The must is when the agency has a chatbot which itself is already connected to their CRM. You can already initiate a conversation with their team.
To find a digital marketing agency in Switzerland, you don't need to follow a particular process. A little common sense and the attention to detail that we have mentioned above will enable you to select a competent and qualified agency for your needs.