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Editor's photoLANE Digital

Website in 2024: Why does Wix Studio outperform WordPress?


Create a website with WIX Studio thanks to LANE Digital

In 2024, the choice of a content management system (CMS) is essential for businesses. Although WordPress has long been the benchmark, more and more companies are turning to modern alternatives such as Wix Studio. This article explains why Wix Studio is the best choice for creating a website, outperforming WordPress on several key points.


At the start of our adventure, we opted for WordPress, but its limitations soon became apparent. The complex back-office and the need to manage numerous plugins made site management a challenge. These constraints required time that we would have preferred to devote to our customers.


That's when we discovered Wixan intuitive and reliable platform that simplified our approach. Thanks to its performance and ease of use, Wix has become our preferred solution for projects requiring efficiency and autonomy.


Wix has proved to be the ideal tool for most of our customers, reducing maintenance requirements while offering a modern, accessible interface. We are now convinced by Wix's innovation, reliability and adaptability to meet a variety of needs.


1. Easy to use and intuitive


One of the main reasons why Wix Studio is preferred by many users in 2024 is its ease of use. Unlike WordPress, which can quickly become a "maze" of extensions, plugins and complex configurations, Wix offers a clean, intuitive user interface that's easy to get to grips with.


WordPress

The WordPress back office can be confusing for non-technical users. Managing multiple plugins can create a fragmented environment that's difficult to maintain. What's more, customization is highly theme-dependent, and some features require development skills.


Wix Studio

With a clear visual interface and ease of use that requires no coding skills, Wix Studio enables any user, beginner or otherwise, to design a modern, high-performance site. The integrated ecosystem makes managing your site fluid and consistent without having to juggle with third-party plugins.


2. Modern, customizable design


Design is one of the key elements of a successful website. With Wix Studioyou have access to a variety of advanced design features, even without codeallowing you to create a unique and attractive site.


WordPress

Although there are thousands of WordPress themes to choose from, extensive customization without technical knowledge can become an obstacle. What's more, some themes aren't always optimized for modern performance (speed, responsiveness, etc.).


Wix Studio

Wix offers complete customization with modern visuals and advanced animations. Design options are not only aesthetically pleasing, but also functional, adapted to the needs of a professional website in 2024. The editor Wix Studio editor lets you visualize changes made to your site in real time.



3. Responsiveness and mobile-first


Today, the mobile user experience is essential. With the rise of mobile browsing, it's imperative that every website is responsive and offers an excellent experience on all types of device.


WordPress

The responsiveness of a WordPress site depends largely on the theme used and the plugins installed. Some themes are not optimized for mobile, and it may be necessary to use additional plugins to ensure a good mobile experience.


Wix Studio

With Wix, responsive design is built in right from the start. The Wix mobile editor lets you control exactly what your visitors see when they access your site from a smartphone or tablet. What's more, mobile optimization is automatic, guaranteeing a smooth experience.


4. Maintenance, safety and support


Managing website maintenance and security can become a real headache for companies using WordPress.


WordPress

As an open-source CMS, WordPress leaves users responsible for maintenance and security updates. It is also necessary to add security plugins, which can sometimes generate additional costs and make the site more vulnerable if these plugins are not regularly updated.


Wix Studio

Wix takes care of all your site's updates and security. You don't have to worry about outdated plugins or potential security holes. What's more, Wix includes 24/7 customer support, as well as comprehensive documentation to guide you through every step.



5. Cost and pricing transparency


The financial aspect often plays a decisive role in the choice of a web platform. The WordPress pricing model can sometimes be surprising, with hidden costs linked to premium plugins, hosting or security updates.


WordPress

Although WordPress is technically free, the hidden costs add up quickly. Premium plugins and extensions, hosting, and the developers required for certain customization tasks all add to the total cost of the site.


Wix Studio

Wix offers all-inclusive, fixed-price pricing plans. Everything is included: hosting, security, premium features and customer support. This guarantees total cost transparency, a major advantage for companies who want to manage their budgets without unpleasant surprises.


6. Integrated features and SEO


SEO features are crucial to ensuring your website's visibility on search engines. While WordPress has popular plugins such as Yoast SEO, Wix also offers SEO tools integrated directly into the interface.


WordPress

To optimize SEO on WordPress, it's often necessary to install plugins like Yoast or Rank Math. These tools are effective, but require manual configuration and sometimes knowledge of SEO.


Wix Studio

With Wix, SEO features are integrated and ready to use. You can easily configure SEO tags, descriptions, alt tags and more. And more, Wix provides tutorials to help users maximize their SEO, without the need to install additional tools.



7. Support and customer service


Customer service responsiveness can make all the difference, especially when it comes to solving technical problems quickly.


WordPress

WordPress support relies heavily on community forums and online documentation. In the event of a complex problem, finding a solution can sometimes take a long time.


Wix Studio

On the other hand, Wix offers 24/7 customer service. Whether it's via chat, e-mail or telephone, you can be sure of getting fast, efficient help to resolve all your worries.


Launch your professional Wix site


In conclusion, creating a professional website with Wix is the ideal choice for entrepreneurs, SMEs and designers looking for simplicity and efficiency. Wix offers all the features you need to design an attractive, functional site tailored to your needs, all without technical complexity.


However, while the platform is accessible, getting a site that truly reflects your company's image and converts your visitors into customers often requires strategic expertise. That's where our agency comes in! We specialize in specialized in the creation of customized websites on Wixdesigned to meet the specific objectives of each company.


If you are planning to launch or redesigning your websitewhy not discuss it together?



During this session, we'll take le temps to understand your needs, your objectives, and the specifics of your project to design a site that really stands out. Don't let the opportunity to make a difference slip through your fingers!

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