Finding a digital marketing agency in Switzerland is easy. The hard part is finding a competent agency. They'll need to meet not only your requirements, but also your your needs.
Today, anyone can create a website and start offering services. There are few, if any, barriers to entry. On the other hand, very few people are able to analyze customer issues properly.
That's what makes choosing the right digital marketing agency so tricky. Whether in Switzerland or elsewhere.
However, we suggest you take a look at a few things that can help simplify your decision-making process. In this article, we'll explain what to look for and what to avoid. You'll see how to get the most out of your digital marketing agency, as well as some general recommendations.
Define your goals before looking for a digital marketing agency in Switzerland
It's easy to put the cart before the horse. On the other hand, it's crucial to define your objectives before you start looking for an agency. After all, not all digital marketing agencies are created equal. Each has its own specialties, which are not necessarily the same from one agency to another. So ask yourself:
What do I need?
There are many possible answers:
Creating a logo and visuals
a website that I can modify myself
more presence on the social media
to appear on Google
make appointments with companies
generate more traffic in my store
optimize the way I manage my business internally
...
You'll find the right services to meet your specific needs. To illustrate the above points, here are a few services:
Criteria for finding the right digital marketing agency
1. A well-designed website
The website of the agency you're visiting doesn't give a hoot? GET OUT! The agency's website should reflect the quality of their services. If the agency can't market itself, how can you expect it to market its customers?
A well-designed website means a whole range of things:
a secure site with an SSL certificate (you know, when you type in the URL, it shows https and a little padlock);
a sleek, modern design;
good loading speed;
a coherent site with a logical structure;
the presence of a blog with recent articles (this allows you to see how much they're into SEO).
2. A portfolio of projects
Most digital marketing agencies proudly display the clients they've worked with. If you can't find a list of clients, logos or portfolios, it's suspicious. We therefore recommend that you ask them. If they can't provide them, chances are the digital marketing agency in question has very little experience in the field.
Certain types of agency, those specializing in advertising or SEO/SEA, find it more difficult to display this information freely. Nevertheless, it costs nothing to ask them directly.
3. Customer testimonials
To find out more about a digital marketing agency's reputation, take a look at what customers are saying about it. To do this, we recommend you visit the Google Mybusiness profile. This is an agency's local listing panel. There you'll find comments and ratings from past customers.
Be careful, however, not to take all comments at face value. Especially when the volume is small. Ideally, you should always be able to contact a former customer directly to obtain a transparent and honest opinion.
4. Easy to contact
A marketing agency worthy of the name must be easy to contact. In fact, this means that it takes care to have an optimal lead retrieval and follow-up process. So it should be very easy for you to get in touch with them. Whether through an easily visible telephone number or a CTA (Call-To-Action) button, contact should be almost direct.
A must is when the agency has a chatbot that itself is already linked to their CRM. This way, you can already initiate a conversation with their team.
To conclude...
To find a digital marketing agency in Switzerland, you don't need to follow any particular process. A little common sense and attention to the details we've mentioned above will enable you to select a competent and qualified agency for your needs.
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