In Switzerland, a market renowned for its demanding standards and fierce competition, standing out in digital marketing is a constant challenge.
Despite the emergence of other channels, emailing remains an essential tool for engaging prospects, building customer loyalty and significantly increasing sales.
However, to take full advantage of this in 2025, it is essential to adopt advanced emailing strategies, adapted to the new expectations of Swiss consumers.
Here you'll discover 7 tried and tested techniques for optimizing your email campaigns and generating more revenue through this powerful channel.
1. Advanced personalization: offer tailor-made emails
In Switzerland, where customers are looking for relevant, personalized interactions, sending generic emails is a mistake to be avoided at all costs. Advanced personalization is one of the pillars of an effective emailing strategy, turning every email into a tailor-made experience for your subscribers.
Why is this essential?
Personalized emails have much higher open and conversion rates. When a customer feels recognized and understood, they're more likely to interact with your message and buy your products or services.
How to implement this strategy?
Precise audience segmentation: Use behavioral data (pages viewed, products added to cart, past interactions) to create groups of customers with specific needs.
Predictive analysis: Use analytical tools to anticipate your customers' needs. For example, if a customer regularly consults us for hiking boots, you can propose suitable offers before they even ask for them.
Special occasions: Send emails for events such as birthdays or local holidays in Switzerland, accompanied by promotions or personalized messages.
Personalization goes beyond the simple first name in the email subject line. It's about offering content that resonates with each recipient, improvingcommitment and sales.
2. Mobile optimization: be visible everywhere, all the le temps
By 2025, the majority of emails will be opened on a mobile device, and smartphone penetration is high. If your emails are not mobile-friendly, you risk losing a large part of your audience.
Why is this essential?
In Switzerland, over 70% of emails are opened on a mobile device. If your emails don't display properly on these devices, you're missing out on a majorcommitment opportunity. Users expect a fast, fluid experience: a poorly designed email on mobile will be immediately ignored.
The key points of mobile optimization :
Responsive design: Your emails should automatically adapt to the size of the screen, whether it's a smartphone, tablet or computer.
Clear layout: Prioritize essential elements, use legible fonts and thumb-clickable call-to-action (CTA) buttons.
Test your emails: Check how they display on different devices and browsers before sending them to your subscribers.
An email that displays poorly on a smartphone will quickly be ignored, or even deleted. Don't let this detail undermine your efforts to increase sales.
3. Dynamic, interactive content: make your emails captivating
To capture the attention of Swiss consumers, who are often inundated with marketing emails, it's crucial to stand out from the crowd with dynamic, interactive content.
Why is this essential?
Static content is no longer enough to capture consumers' attention in 2025. The Swiss, like many other audiences, are looking for interactive and immersive experiences. By making your emails dynamic, you'll increasecommitment rates while making your campaigns memorable.
How do you integrate interactive content?
Polls and quizzes: Offer your subscribers the chance to answer directly in the email. For example, "What type of product suits you best?"
Product carousels: Show multiple products in an email, with the option for users to scroll and click on the ones that interest them.
Video or GIFs: Insert videos or animations to present your products in an attractive way.
These interactive elements not only increase clicks, but also overallcommitment , making your email campaigns more memorable and effective.
4. Automation: maintain consistent, responsive communication
Automating email campaigns is an essential strategy for saving time while guaranteeing timely, personalized communication with your customers.
Why is this essential?
Automation is an ideal solution for maintaining a regular relationship with your customers without overloading your team. The Swiss appreciate fast, personalized service: thanks to automation, you can meet their expectations while saving time.
What types of campaigns can you automate?
Welcome emails: Welcome each new subscriber with an engaging message and, why not, an exclusive offer.
Abandoned basket emails: Remind customers of the items they've left in their shopping cart, possibly including a discount or a convincing argument for finalizing their purchase.
Post-purchase follow-up emails: Ask for feedback, suggest complementary products or offer a user guide after a purchase.
Automation doesn't mean that your e-mails will be less human. On the contrary, it allows you to send the right message, at the right time, without manual effort, improving your customer relations and sales.
5. A/B testing: continuous optimization
A/B testing is essential to understand what really works in your campaigns. In Switzerland, where consumer preferences can vary according to canton or culture, it's particularly important to adapt your messages.
Why is this essential?
Indeed, when the preferences of Swiss consumers vary according to region or profile, A/B testing allows you to experiment and discover what works best. This helps you to continually optimize your campaigns and achieve superior results.
How can you test your campaigns effectively?
Subject lines: Try different approaches, such as adding a number ("-20% today") or a more personal tone.
Visuals and content: Test different layouts, images, or text lengths.
Calls to action: Compare direct CTAs ("Buy now") with more subtle approaches ("Discover our new products").
By analyzing the results of your A/B tests, you can fine-tune your emailing strategies to maximize the impact of each campaign.
6. Integrating social media : creating a consistent experience
Combining your email campaigns with your social media can boost their effectiveness while strengthening your overall online presence.
Why is this essential?
social media play a key role in the digital lives of the Swiss. By linking your email campaigns to your social media media activities, you boost your visibility and encourage your subscribers to interact more with your brand.
How do you integrate them?
Social sharing buttons: Encourage your subscribers to share your content or special offers with their friends and community.
Exclusive offers: Offer discounts that can only be accessed via your emails, but share these promotions on your social media to encourage others to sign up to your list.
Multi-platform contests: Launch contests that require both email and social media media interaction.
In Switzerland, where consumers use social media media extensively, this strategy can multiply the reach of your messages and boost your sales.
7. Rigorous analysis: measure and adapt continuously
Finally, no email campaign can be effective without in-depth analysis of its performance. Each email sent should provide useful data for improving subsequent ones.
Why is this essential?
Without accurate analysis, it's impossible to improve your campaigns. As the Swiss are informed and demanding consumers, it's crucial to monitor your results to understand what's working and adjust your strategies accordingly.
Key metrics to track :
Open rate: Indicates whether your subject lines are engaging.
Click-through rate: Shows whether your content is relevant to recipients.
Conversion rate: Reveals whether your emails contribute directly to increasing your sales.
Adapt with data :
Use advanced analysis tools to understand what works and what doesn't. Adjust your campaigns according to your subscribers' behaviors and Swiss market trends.
The key: innovative emailing strategies
In 2025, success in the Swiss email marketing world is about more than just sending messages. It's about using advanced emailing strategies, tailored to your customers' expectations and designed to deliver captivating experiences.
With these 7 must-have techniques, you'll be able to build customer loyalty, better understand your customers' needs and, above all, increase your sales in a competitive market like Switzerland. Invest in these strategies today to stay ahead of the competition and build lasting relationships with your customers.