Your website is your company's main online showcase.
That's why it's so important to have a high-quality, high-performance, well-designed and ergonomic site to attract more and more customers. All online channels will bring potential customers to your site, so it's crucial that it shows you off. But how much does a website in Switzerland cost? That's what we're going to talk about in this article.
So how much will a website cost in Switzerland in 2024?
The truth is that the cost of creating a website in Switzerland for 2024 depends entirely on your personal budget and objectives. That's a frustrating answer, because the reason you've come here in the first place is to get some figures!
So let's find a good compromise. While we can't give you an exact price, this article will cover the price ranges you can expect to pay for the creation of your site.
By site creation, we mean all the elements necessary for its operation and proper display, including responsive display and initial SEO settings.
To do this, we separate the sites into several categories:
Landing page
Showcase site
Advanced site (integration of third-party applications)
Expert site
E-commerce website
Landing page (between CHF 500 and CHF 2,000)
Have you ever heard of this term?
A landing page (or landing page, if you prefer the language of Molière) is a stand-alone page on a website designed with a specific specific marketing objective. Most of the time, a landing page is designed to capture prospects, enabling the sales team to intervene and try to convert them.
A landing page is usually not linked to your site's overall menu and is a single page, often with a form at the top of the page to make it easier for the prospect to enter information.
Due to its short nature, the landing page has affordableThe landing page is not a substitute for a real website! Its sole purpose is commercial purpose.
You shouldn't be afraid to invest in a good landing page, as it can quickly pay for itself if it's effective. The top 10% convert at 11.45% or more, while the average conversion rate is 2.35%. When it comes to landing pages for large companies with substantial sums at stake, landing page prices can soar to CHF 50,000.
Site Vitrine - Between CHF 1'200 and 5'000
A showcase site, as its name suggests, is used to concisely present the company's activities, as well as its team, past achievements, etc... This type of website can largely meet the needs of a local SME, for example.
Prices for a showcase website in French-speaking Switzerland, particularly between Geneva and Lausanne, are relatively uniform. Fribourg and Neuchâtel are slightly less expensive. On the other hand, prices are immediately higher as soon as you cross the Röstigraben, with some prices starting at CHF 10,000 and rising rapidly above that in the Zürich region.
Beware of surprisingly low prices! These are often agencies that outsource abroad, at the risk of obtaining mediocre results. Services such as site hosting, the purchase of graphic resources, basic SEO, etc., can also be added to the final bill.
The cost of creating a website in Switzerland can easily escalate if UI/UX designers are involved in addition to the development team. On the other hand, this ensures a visually pleasing result.
Advanced Site - Between CHF 2'500 and 10'000
An advanced site is one where third-party applications or processes need to be integrated. This is considerably more time-consuming, and often requires testing to ensure that everything works as planned. Here's a list of the elements that can increase the price of your website in Switzerland:
Online payment management
Online appointment booking
Marketing automation system that lets you keep in touch with your prospects through different channels, automatically
Integration with corporate CRM
E-learning module
Creation of complex content (production and editing of videos and photos by a professional photographer)
Interfacing with the company's ERP system
...
Expert Site - CHF 20,000 +
This type of website is aimed at large public institutions or multinationals.. Prices for these websites in Switzerland are almost unlimited, with some sites costing several hundred thousand francs, including annual maintenance.
This could be the case, for example, with the website of the École Polytechnique Fédérale de Lausanne (EPFL ), which recently underwent a complete overhaul and had to retain its entire architecture and redesign its graphic facade in order to switch to the WordPress CMS. Other examples include consultancy sites such as Deloitte and Accenture.
E-commerce website - Between CHF 3'000 and 20'000
The cost of e-commerce websites, or online storeshas fallen dramatically in Switzerland in recent years.
We can thank CMS specialized in this field such as Shopify or the Woocommerce plugin associated with WordPress. More basic CMS such as Wix or Squarepace have also integrated functionalities for creating articles, user accounts, shopping carts and payment systems, making it easier to create such platforms.
Once again, the price of the website will vary according to the number of items, the degree of personalization, the number of languages, etc.
Need some advice before you get started?
Make an appointment with our team to define your needs.