With the growing importance of digital marketing, collaboration with a marketing agency is becoming an essential lever for Swiss companies wishing to increase their visibility and achieve their business objectives.
However, understanding the cost of these services can be complex, as prices vary according to many criteria. In 2024, it's crucial to be aware of market trends in order to assess the options available and invest wisely.
This article gives you a detailed overview of the average costs charged by marketing agencies in Switzerland, helping you to better anticipate your budget.
Cost of Swiss marketing agency services
The rates for services offered by marketing agencies in Switzerland fluctuate according to the size of your company, the nature of the services required, and the complexity of the projects to be carried out.
Here is a cost estimate for the most common services, based on prices in 2024:
Marketing strategy
The creation of a personalized marketing strategy is an essential step that requires in-depth work. This process involves a detailed analysis of the market, the competition and the company's objectives. The cost of developing such a strategy can vary from CHF 1,000 to CHF 10,000, depending on the complexity of the project and the specifics of your sector. This service is often the foundation on which future marketing actions are built.
SEO (Search Engine Optimization)
The SEOis a long-term investment aimed at improving your website's visibility in search engines. The cost of an SEO service depends on the number of pages to be optimized, the competitiveness of the keywords targeted and the level of competition in your sector. Swiss agencies generally charge between CHF 1,000 and CHF 5,000 per month for ongoing SEO services. Please note that results are often only visible after several months of hard work.
Paid advertising (SEA)
Advertising campaigns, such as Google Ads or Meta Ads (Facebook, Instagram) require rigorous management and constant monitoring. Agencies generally apply a management fee corresponding to ~ 20% of the monthly advertising budget. For example, for a budget of CHF 2,000, the management fee would be around CHF 400 per month. Depending on the size of your company and your objectives, the advertising budget can increase considerably.
Management social media
The community social media has become essential for any company wishing to engage its community and raise its profile. Agencies can charge between CHF 1,000 and 6,000 per month, depending on the platforms they manage, the type of content produced (photos, videos, animations), and the frequency of publications. This service often includes content creation, interaction with subscribers, and management of advertising campaigns specific to social media.
Website creation
La designing a professional website is a complex task that varies according to the number of pages, technical functionalities (e-commerce, blog, etc.) and specific design requirements. Prices for a professional website range from CHF 3,000 to CHF 30,000. A bespoke website with advanced functionalities, such as e-commerce with integration of customer management tools (CRM), will be more expensive.
Marketing automation
L'automatization has become essential for optimizing your customer communication processes, from email management to personalized campaigns. In 2024, the integration of platforms such as HubSpot, Salesforceor ActiveCampaign can cost between CHF 1,500 and CHF 7,000 for installation and basic configuration. Monthly fees for managing and optimizing these tools can be added, ranging from CHF 500 to CHF 2,500 per month, depending on the complexity of the system and the volume of data to be processed.
Digitizing the ecosystem
In 2024, companies are increasingly looking to digitalize their entire ecosystemfrom customer relationship management (CRM) to data integration between different platforms. These services, which aim to make processes more fluid and automated, are often customized and cost between CHF 2,000 and 20,000, depending on the scope of the systems to be integrated (e.g., CRM, ERP, sales platforms, social media). This type of project requires technical experts to connect several tools and ensure their compatibility.
In Switzerland, the cost of a marketing agency's services depends on a number of variables, including the size of the company, the scope of the campaigns, and the specific services chosen. Smaller companies or start-ups can benefit from more affordable solutions, while more established businesses can opt for comprehensive services including in-depth analysis and regular optimization.
In short, whether you're a startup or a large corporation, it's important to choose a package that's right for you, and to invest wisely in marketing to achieve concrete, measurable results.
Marketing services packages at LANE Digital : Quality at an affordable price
With the rapid evolution of digital marketing, it's essential to work with an agency capable of adapting to the diversity of business needs while offering competitive rates. LANE Digital With our expertise, we offer flexible solutions for start-ups and SMEs in Switzerland, with quality services tailored to their needs.
Affordable packages for startups
LANE Digital understands that startups often have limited resources, yet need a solid marketing strategy to grow. That's why the agency has set up affordable growth packages:
Pack XS (CHF 750/month)
Ideal for freelancers or young startups, this package includes a personalized marketing strategy, a monthly action plan, and 5 hours of monthly coaching. It's the perfect way to get started with concrete actions at a reduced price. This package includes :
A monthly strategy and action plan (30 minutes),
Access to all à la carte services: graphic design, content creation, website, SEO, social media, emailing, partnerships, print... (4h30),
A monthly follow-up meeting (15 minutes),
The documentation and training you need to support you over the long term.
Pack S (CHF 1,400/month)
Designed for startups ready to invest more time and effort in their digital marketing, this package offers more intensive support with 10 hours of services per month. It covers the management of social media, advertising campaigns and the implementation of basic marketing automation:
Monthly strategy and action plan (30 minutes),
9 hours of à la carte services (social media, SEO, paid campaigns, etc.),
Monthly follow-up meeting (30 minutes).
Pack M (CHF 2,600/month)
For fast-growing startups, this complete package includes 20 hours of services each month, with additional options such as marketing automations, photo/video shooting, and personalized support :
Monthly strategy (1 hour),
18 hours of à la carte services,
Regular follow-up meetings (2 x 30 minutes).
Tailored solutions for SMEs
At LANE Digital, we offer flexible solutions tailored to the needs of every company, whether it's in a growth phase or in the throes of digitalization. Our packages give you access to a complete range of services, depending on the time you need to achieve your business objectives.
Cost-effective solutions for small and medium-sized businesses
Pack S (10 monthly hours at CHF 150/hour)
Ideal for SMEs looking for regular digital marketing support. This package includes :
Monthly strategy and action plan (30 minutes)
A la carte services (9 hours) including social media, SEO, advertising campaigns, etc.
Follow-up meeting (30 minutes)
Documentation and training
Access to a dedicated project manager
Support from 2 digital marketing experts
Pack M (20 monthly hours at CHF 125/hour)
Perfect for companies in a digitalization phase, wishing to automate their processes while benefiting from detailed analyses. This package includes :
Monthly strategy and action plan (1 hour)
A la carte services (18 hours) covering SEO, advertising campaigns, automation, etc.
Follow-up meetings (2x30 minutes)
Documentation and training
Dedicated project manager
Support from 3 digital marketing experts
1 sales expert
Pack L (30 monthly hours at CHF 100/hour)
For companies looking for complete, omnichannel management of their digital marketing. This package includes :
Monthly strategy and action plan (1h30)
A la carte services (27 hours) including SEO management, social media, campaigns, visual and video content creation
Follow-up meetings (3x30 minutes)
Documentation and training
Dedicated project manager
Support from 4 digital marketing experts
1 sales expert
Photoshoot and videography
Advanced automation
Each package is designed to offer a balance of flexibility and performance to meet the specific needs of your business, whether it's strengthening your online presence, automating your processes or maximizing the impact of your campaigns.
Why choose LANE Digital ?
LANE Digital stands out for the quality of its services and its affordable rates, making digital marketing accessible to all types of businesses. The agency is committed to delivering concrete results, thanks to a team of experts dedicated to each project. Among its strengths:
Tailor-made strategies tailored to your sector,
Automations for greater efficiency,
Transparency and flexible offers,
Support with marketing experts and dedicated project managers.
In conclusion, whether you're a start-up or an SME, LANE Digital offers solutions tailored to your budget while guaranteeing high-quality service.
Don't hesitate to contact us for a free consultation to find out how we can help you succeed with your marketing project in 2024.