In the digital age, consumer habits are changing. Seeing your ads is no longer enough! Now, your customers go further. They find out about your company, the work you've already done, see reviews about your company, get in touch with you... Hence the value of hiring a digital marketing agency.
It's now essential that your communication strategy involves the web, and so you need to think about your digital marketing. But you still need to know how to go about it? And have a well-honed strategy that suits you, so you can stand out from the crowd internally.
How do you understand the basics of digital marketing so you can get started and avoid getting lost? What information is relevant? How do you find your way around the different channels? Which ones to choose?
To find your way through all these questions, you can call on the services of a digital marketing agency. LANE Digital Consulting, for example, a digital marketing agency based in Switzerland. To save you time and ensure the success you deserve.
Here's an overview of the 5 main advantages of outsourcing.
Before going to a digital marketing agency...
What is digital marketing?
According to Hubspot digital marketing covers all the marketing activities deployed online to engage with customers or prospects, such as maintaining a website or blog, social media, or digital advertising."
It's the art of attracting visitors, converting leads, closing sales and building customer loyalty online.
As you know, the world of the web is no longer reserved for Internet pioneers. Your competitors, customers and partners are also there. The average Swiss person spends 5 hours a day on the web.. Do you realize how important e-reputation is to your company's reputation?
Fortunately, today's webmarketing specialists have the necessary hindsight to understand the behavior of Internet users.
A digital marketing agency can propose strategies tailored to your industry, the size of your organization, the level of maturity of your business and your ambitions. The tools to achieve your goals are available.
Digital marketing agency: what is it?
The main objective of a digital marketing agency, such as LANE Digital Consulting, is to promote your company to attract customers.
For this reason, they implement a wide variety of marketing techniques/technologies. Likewise, they are staffed by a team of professionals ready to create the right marketing strategy for your business.
The Digital Marketing Agency masters and juggles with SEO (SEO, SEA) and paid advertising such as Google Adscommunity management and e-reputation management.
They can also offer services such as: content automation, email, e-commerce marketing, digital advertising and social media marketing, among others.
Implement digital tools first
In the digital age, whatever your field of activity, think digital first.
It's the key not only to facilitating business exchanges, but also to boosting your marketing strategy.
A company that doesn't adapt to digital technology is taking a big risk compared to its competitors, who are going digital.. The latter therefore becomes attractive and accessible.
But are there still many companies in Switzerland that have not yet gone digital, and if so, how much longer can they continue to exist?
Today, the Internet is everywhere. This encourages the use of new technologies and pushes consumers to compare, thanks to the increased content available to them, all in the midst of increasingly aggressive competition.
If you're planning a digital transformation of your marketing and sales activities, this is the right choice!
Tomorrow's challenge for companies is to ensure their digital transformation.often a source of apprehension and questioning. To achieve this, digital marketing agencies can help ensure a smooth and successful transition for companies.
By definition, a digital agency supports its customers from start to finishin other words, from identifying needs to delivering digital solutions.
Digital marketing agency: professional expertise at your service.
An agency is first and foremost a team of professionals. In other words, it's the ability to call on the expertise of several fields in a single collaboration. Web designers, web copywriters, graphic artists, community managers...
Even if marketing is only one part of your business, for agencies (such as LANE Digital Consulting) it's their day job.
As a result, they bring you all kinds of experience and knowledge that can greatly enhance your brand image and sales.
Overall, an agency can have decades of experience that an in-house marketer simply can't offer. So, without a doubt, this is one of the main reasons why you should hire a digital marketing agency.
Whatever your needs, your agency will take care of every aspect of your business. Together, you'll be able to put in place a strategy worthy of your expectations, and start implementing the steps leading up to it quickly. Forget about all the people you have to deal with - you're just one step away from realizing your plans.
Digital marketing agency: tools that help you see further for your business.
SaaS software and other analysis tools aren't cheap for small businesses, and they're often not used to cut costs. But that's not necessarily a solution. By using an agency, you can be sure of having access to these tools, and of having selected the right ones.
Calling on a webmarketing agency also means opening up to the advice and opinions of professionals forged through many other successful collaborations. Digital marketing agencies have the ability to know what works best and what could damage your image. An agency will guide you towards the strategy that will open new doors for the future of your business.
The aim is to develop your business and bring out the full potential of your activity on the Internet. This is what we call managing your e-reputation. You need to rethink how to increase your sales or build customer loyalty, not to mention the importance of your brand image.
All these aspects will be analyzed in relation to the market and your competitors, to give you a foothold in the future.
Digital marketing agency: to create and develop your website.
This is indeed the origin of a marketing agency or webmarketing agency. But with le temps and the evolutionary criteria required by Google, its field of intervention has expanded. Even as its missions have evolved, it continues to create the company's website or digitalization (as in the case of LANE Digital).
Although there are now a number of free software publishers and platforms available for creating a website yourself, you can benefit from the expertise of a specialized agency. In fact, a marketing agency offers a complete package for the creation of your website. Depending on your needs and your activity, an agency can create different sites: PrestaShop for your e-commerce site, WordPress for your showcase site... With several design templates at their disposal, they can help you choose a personalized style to suit your business. Then, to check the site's performance, the agency carries out a test beforehand. The test involves checking back-office and post-office operation. An agency can also choose the domain name and take care of site hosting.
No matter where you are, you can call on a local agency. Website design in Switzerland, for example. Ideally, you should be able to take over and make minor changes yourself once your site has been created.
Digital marketing agency: to ensure your company's digital communications.
This is the main role of a webmarketing agency: to ensure the communication, advertising and promotion of your company online. To do this, it uses the web environment. As an expert, like LANE Digital Consulting, it designs a digital campaign tailored to your project.
Whether you use a free search engine optimization agency or a paid SEO, a digital marketing agency has all the skills you need to improve your online visibility and reputation.
A digital marketing agency precedes its strategy by monitoring your site's performance. By analyzing the performance of your competitors and the behavior of your target audience.
She will then set up a new communication campaign to optimize your site or your content for the evolution of your positioning on the web.
A marketing agency has all the necessary guidelines for designing and managing your company's communications across all channels : social media website, mass media...
Digital marketing agency: improving your company's profitability.
Even if a digital marketing agency doesn't have a direct impact on your company's productionthe fruits of its labor do have an impact on profitability.
Using a digital marketing agency in Switzerland, for example, reduces a company's payroll costs. There's no need for social security or a fixed monthly salary. What's more, as in the case of LANE Digital Consulting, we can work remotely to amortize certain costs such as transport or meals.
Yet an agency contributes to improving your company's productivity. In fact, you can entrust it with all tasks relating to website creation, management of social media etc...
So you can concentrate on your core business. Finally, the expertise of a webmarketing agency ensures a convincing return on investment, which is a significant benefit for the company.
Bonus: one last advantage a digital marketing agency can bring you.
You benefit from outside expertise
Employees may find it difficult to express new ideas or concerns.
There's no doubt that the adage "two heads are better than one" holds true when it comes to marketing, since innovation is part of their daily routine.
A digital marketing agency can look after your business from the consumer's point of view. Being an expert in the field an agency will know what works best for your company and what message to communicate for your brand image.
The expertise of LANE Digital Consulting consultants.
As a Swiss-based digital marketing expert, LANE Digital Consulting supports start-ups, SMEs and marketing managers in this process.
We understand that even the smallest companies can grow considerably through digital marketingby implementing strategies commensurate with their means. Such is the case with Amazon, a company that started out in a garage. Based in the suburbs of Seattle, the company sold its first book online in 1995. The fortune of its founder, Jeff Bezos, is estimated to exceed $131 billion in 2021.
For us, every project is a new reference and every customer we work with is a new opportunity.
So while you might expect us to work in our own interests, we'll always be looking out for your success. the success of your project.
This commitment commitment to your brand's growth is what makes hiring a digital marketing agency so relevant.
We play an active role in your company's development, offering you a 360° approach to your digital challenges. Our expertise has enabled us to help companies of all sizes and in a wide range of sectors: food, medical, education, finance...
Why not yours?
Calling on a digital marketing agency in a nutshell
What is the mission of a digital web agency?
An experienced digital marketer needs to be able to find customers for your company and keep them coming back. The digital marketing agency will design a coherent, personalized communication strategy to give you greater visibility.
Your website becomes an online customer platform. The digital partner will take care of your social media marketing, content optimization, SEO and online advertising management.
So, the main reason you should hire a marketing agency should be the wide variety of services they can offer.
At LANE Digital Consulting, you can find the following services:
website design, development and maintenance
search engine optimization or SEO
content marketing
social media marketing
search engine advertising
e-commerce development and management
email marketing
advertising on social media such as Facebook/ Instagram
marketing automation
What are the advantages of entrusting your webmarketing to a webmarketing agency?
The involvement of a professional digital marketing agency offers several competitive advantages:
an efficient diagnosis of your digital communications policy, an adapted solution and a well-honed strategy for your online communications channels.
originality and complementarity skills. Although it specializes in website creation, the digital marketing agency also offers a number of complementary services: natural and paid search engine optimization, visual identity, social media, branding, copywriting, growth hacking...
a wider network because the advantage of a digital marketing agency isn't just in developing your visibility. It's also, and above all, about making you a reference in your field. And a digital marketing agency has what it takes to get you there.
a well-deserved well-deserved! A real return on investment.
It's cheaper to hire an agency than specialized employees. This way, you can save money strategically. You can then implement this strategy with your own employees, depending on their availability and skills. You can also call on a digital agency to manage it for you over the longer term.
How to choose a webmarketing agency in Switzerland?
Finding a digital marketing agency in Switzerland is easy. But hiring a competent agency is another matter altogether. One that will not only meet your requirements, but also your real needs.
In fact, to find a digital marketing agency in Switzerland, you don't need to follow any particular process. A little common sense and attention to certain details will enable you to select a competent and qualified agency for your needs.
LANE isn't just a digital marketing consultancy. We're committed to playing an active role in your company's development.
If you're looking to revitalize and sustain your business, don't hesitate to contact us. We can put together a tailor-made strategic plan to help you reach your full potential. Don't miss out!
Need some advice before you get started?
Make an appointment with our team to define your needs.
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