Industry
IT
Audience
B2B
Country
Switzerland, India
Services
Event, Automated prospecting
Challenges
Invite all C-levels from the biggest Swiss companies to take part in the event.
Solutions
We orchestrated a VIP event at the Mandarin Oriental Savoy in Zurich, combining a targeted strategy, effective promotion and impeccable logistics management.
Results
The event attracted 48 decision-makers from leading Swiss companies, with a 100% satisfaction rate, reinforcing Zensar 's visibility and credibility on the Swiss market.
C-level event in Zurich
Corporate experience on the rooftop of the Mandarin Hotel
Zensar Technologies, a leading technology company, wanted to penetrate the Swiss market. LANE Digital was commissioned to organize a VIP event for high-level executives in Zurich, with the aim of boosting Zensar 's visibility and forging key relationships with local decision-makers.
Challenge
The challenge was to organize an exclusive event that would attract decision-makers from leading Swiss companies and demonstrate Zensar 'commitment presence in the region. It also had to create meaningful networking opportunities and showcase Zensar 's expertise in a prestigious and professional setting.
Solution
We planned and executed a VIP event at the Mandarin Oriental Savoy in Zurich. Key actions included:
- Strategy: Identification of event objectives, target accounts and relevant business sectors.
- Promotion: Creation of promotional materials including landing pages, video teasers, newsletters, invitations and reminders.
- Outreach: Contact with over 1,000 key accounts via automated and manual campaigns, generating over 100 interested leads.
- Event logistics: Strategic choice of venue, on-site coordination, and management of the day of the event to ensure a smooth and engaging experience for all participants.
Impact
The event was a great success, attracting 48 decision-makers from leading Swiss companies with a 100% satisfaction rate. The interactive sessions generated meaningful discussions and highlighted Zensar's expertise, increasing the brand's visibility and credibility in the Swiss market.