Industry
Pet
Audience
B2C
Country
Switzerland
Services
Strategy, Branding
Challenges
Launch a new dog daycare center specializing in Dachshunds in Zurich, while establishing a strong, consistent brand identity.
Solutions
Development of a comprehensive marketing strategy and creation of a unique visual identity to attract and retain customers.
Results
Significant increase in brand visibility and creation of a substantial waiting list before opening.
Dachshund paradise in Zurich
Preparing for the opening with a focus on branding
The Social Sausagean innovative company dedicated to the care of dachshunds, approached LANE with the aim of launching a new center in Zurich. The main challenge was to create a distinct brand identity and develop an effective marketing strategy to attract loyal customers even before the opening.
To meet these needs, LANE developed a detailed marketing and branding strategy. We began with an in-depth analysis of the market and trends, which enabled us to develop a targeted marketing strategy. Next, we created a unique visual identity, including a color palette consistent with the brand's eccentric, aristocratic personality.