Industry
Hospitality
Audience
B2C
Country
Tanzania
Services
Strategy, Branding, Website
Challenges
Viva Africa needed to differentiate itself in a competitive market by offering authentic local experiences.
Solutions
We created a new brand concept and redesigned their website under the new identity "Safarika".
Results
Safarika now benefits from a strong, attractive brand identity and an optimized online presence, attracting more customers seeking authentic local experiences in Africa.
Local & authentic experiences
Creation of a new, unique brand
The collaboration between LANE Digital and Safarika was to transform Viva Africa Tours' brand image into a new identity, Safarika, focused on authentic local experiences in Africa. We took charge of the complete creation of the new brand concept, incorporating elements that highlight local culture and traditions, in order to stand out from standardized tourist circuits.
Our team developed a complete marketing strategy, including the creation of Safarika's new visual identity, the total redesign of their website to reflect this new direction, and the integration of SEO-optimized content to improve online visibility.
The result has been the successful transformation of Safarika into a brand recognized for offering authentic, local experiences, attracting customers in search of enriching cultural discoveries.