Hello Marrakesh!

In summary, the services provided by LANE to the Riad Fleur d'Orient included creating a distinctive and culturally relevant brand image, developing a visually captivating WIX website that showcases the riad's charm, and training the team to make minor modifications to the website on their own. By emphasizing the typicality and authenticity of the riad's activity, we sought to attract customers looking for an immersive and culturally enriching experience, while providing the riad's staff with the tools and knowledge needed to maintain an attractive online presence.

Challenge

- Service 1: A unique brand image that reflects tradition and authenticity

Understanding the typicality and cultural importance of Riad Fleur d'Orient, LANE has developed a brand strategy that captures the essence of this traditional Moroccan home.

- Service 2: Creation of a WIX website highlighting the Riad's charm

To highlight the beauty and charm of Riad Fleur d'Orient, LANE has designed and developed a visually captivating website that immerses visitors in the riad's ambience.

- Service 3: Training for easy website modifications

Recognizing the importance of flexibility and autonomy for the Riad Fleur d'Orient team, LANE provided training on how to make minor changes to the WIX website.

Solution

- Service 1: A unique brand image that reflects tradition and authenticity

We worked closely with the owners and management, especially the women who play a central role, to understand their vision and values. From this information, we created a unique logo, selected appropriate colors and fonts that reflect the riad's heritage and authenticity.

- Service 2: Creation of a WIX website highlighting the Riad's charm

We carefully integrated the established brand image into the website, creating a seamless and immersive online experience for potential guests. The website highlights the riad's historical significance, showcases its stunning architecture and traditional Moroccan décor, and provides comprehensive information on the services, rooms and facilities on offer.

- Service 3: Training for easy website modifications

We provided the team with the skills and knowledge to update content, add new images and make other small adjustments without the need for extensive technical assistance. This training enabled the riad's staff to keep the website up to date, present seasonal offers and maintain a dynamic online presence that accurately reflects the riad's unique features.

Impact

- Service 1: A unique brand image that reflects tradition and authenticity

Brand guidelines ensured consistency across all marketing materials, reinforcing the riad's identity and attracting guests looking for an immersive cultural experience.

- Service 2: Creation of a WIX website highlighting the Riad's charm

By combining aesthetics and functionality, we have sought to attract visitors and encourage them to book their stay at Riad Fleur d'Orient.

- Service 3: Training for easy website modifications

This training has enabled the riad's staff to keep the website up to date, present seasonal offers and maintain a dynamic online presence that accurately reflects the riad's unique features.