Industry
Medical
Audience
B2B
Country
Switzerland
Services
Branding, Design, Website, social media, Emailing
Challenges
Create a coherent and attractive online presence for an emerging leader in medical technologies.
Solutions
Development of brand guidelines, website redesign, and ongoing management of marketing strategies and content.
Results
Corporate website, significant increase incommitment on LinkedIn, increased visibility at international events, and a strong brand identity.
Turning innovation into visibility
LANE, the marketing partner for startups
We began our collaboration with PeriVision by defining clear guidelines for their brand, to ensure a consistent and professional visual identity. We then undertook the redesign of their website, integrating innovative features for social media, and enhancing the user experience.
Our collaboration extends to ongoing support for their marketing team, where we provide all the graphic elements needed for their international events, such as roll-ups, business cards, flyers, brochures, etc. We also manage their content strategy, creating qualitative publications on LinkedIn that generate a strong commitment, and sending out monthly newsletters summarizing the highlights of the past month. In addition, we produced a major promotional video, highlighting the innovations and expertise of PeriVision, helping to strengthen their market presence.
This integrated, personalized approach has enabled PeriVision to position itself as a credible, innovative leader in medical technologies, with a strong brand identity and increased visibility on the international stage.