Industry
Medical
Audience
B2B
Country
Switzerland
Services
Website
Challenges
Path365 needed to create a strong brand identity and web page from scratch to establish credibility in the pathology solutions industry.
Solutions
LANE Digital developed a comprehensive brand strategy for Path 365, created a professional WIX website reflecting their brand identity, and set up custom professional email addresses for their new team.
Results
They now has a distinctive brand, an informative and attractive website that effectively communicates their services, enhancing their credibility and communication with clients and stakeholders.
Cancer diagnostics
LANE supporting medical projects
Challenge
Service 1: Brand image
LANE collaborated with Path365 to develop a comprehensive brand strategy.
Service 2: Creation of a WIX website in line with established brand strategy
To enhance Path365 's online presence and provide a platform for presenting their solutions and services, LANE designed and developed a professional website using the WIX platform.
Service 3: Creation of professional e-mail addresses
As part of our services for Path365, LANE facilitated the creation of professional e-mail addresses for their team.
Solution
Service 1: Brand image
We worked closely with the client to understand their vision and values, and then created a unique, cohesive brand identity that resonated with their target audience. This included designing a compelling logo, selecting appropriate colors, fonts and imagery, and establishing brand guidelines.
Service 2: Creation of a WIX website in line with established brand strategy
The website was designed to reflect the established brand image, incorporating the logo, colors, fonts and overall visual identity. We created informative, user-friendly pages that highlight Path365's offerings, expertise and the benefits it brings to laboratories and pathology departments.
Service 3: Creation of professional e-mail addresses
We helped set up personalized email addresses that aligned with their brand identity and gave a more professional image in their communications with customers, partners and stakeholders. We also ensured the security and reliability of email communications.
Impact
Service 1: Brand image
Branding efforts were aimed at conveying the expertise, reliability andcommitment of Path365 in support of laboratories and pathology departments.
Service 2: Creation of a WIX website in line with established brand strategy
The site aims to inform visitors about the solutions on offer and encourage them to get involved with Path365.
Service 3: Creation of professional e-mail addresses
Since then, every employee has a personalized, professional email address, which means more reliability for all types of communication.