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Industry

Education

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Audience

B2C

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Country

France

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Services

Lead Generation, CRM

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Challenges

This newly established school needed partnerships to offer work-study programs to its students. They therefore needed a comprehensive, automated, and robust system to contact a certain number of companies.

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Solutions

We developed a partner generation strategy with Waalaxy and implemented a CRM for contact management and appointment scheduling.

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Results

In 1 month, we designed, prepared and trained to launch 1 campaign of 200 prospects each per commercial entity (3).

Automation of 600 LinkedIn connection requests

Sent 600 invitation notes and 1800 LinkedIn messages.

Target acceptance rate of 50% and response rate of 20%.

800 partners per month? It’s possible

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Automated, segmented and personalized prospecting

For One Business School, we have implemented a comprehensive strategy for partner generation, optimizing prospecting and relationship management tools.


 Partner Generation Strategy

  1.  Strategy Definition : We designed a strategy based on the school's values, ideal partner characteristics (ICP), unique value propositions (USP) and unique values proposed (UVP).
  2.  Audience Segmentation : Precise audience segmentation to effectively target potential partners based on their specific needs and profile.
  3.  Waalaxy Setup : Setting up Waalaxy to automate the partner generation process on LinkedIn, simplifying prospecting.
  4.  CRM Setup : Install a CRM to centralize partner data, schedule meetings, and track interactions.
  5.  A/B Launch and Tracking : Deploying A/B tests to optimize messages and strategies, tracking results, and adjusting approaches based on performance.
  6.  Team Management on Waalaxy : Setting up effective team management on Waalaxy to coordinate prospecting efforts and ensure smooth partner management.
  7.  Tutorial and Empowerment : Creation of a detailed guide to enable the client to continue their partner generation efforts independently using LinkedIn Sales Navigator and Waalaxy.

 Results :

  •  Clear Strategy : A well-defined strategy for effective partner generation, based on a deep understanding of the school's values and needs.
  •  Meaningful Approach : Targeted messaging that builds meaningful connections with potential partners.
  •  Customer Empowerment : The customer is now able to continue their efforts independently, with powerful tools like LinkedIn Sales Navigator and Waalaxy.
  •  Effective Team Management : Successfully coordinate the prospecting team via Waalaxy to maximize partner generation efforts.

 One Business School thus benefits from a structured strategy and optimized tools for partner generation, with a clear approach, effective management, and a capacity for continuous adaptation.

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