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Industry

Education

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Audience

B2C

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Country

France

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Services

Lead Generation, CRM

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Challenges

This recently created school needed partnerships to offer work-study placements to its students. They needed a global, automated and robust way of contacting a number of companies.

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Solutions

We have developed a partner generation strategy with Waalaxy and set up a CRM to manage contacts and appointments.

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Results

In 1 month, we ideated, prepared and trained to launch 1 campaign of 200 prospects each per sales entity (3).

Automation of 600 LinkedIn connection requests

600 invitation notes and 1,800 LinkedIn messages sent.

Target acceptance rate of 50% and response rate of 20%.

800 partners a month? It's possible

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Automated, segmented and personalized prospecting

For One Business Schoolwe have implemented a comprehensive partner generation strategy, optimizing our prospecting and relationship management tools.


Partner Generation Strategy

  1. Strategy definition: We designed a strategy based on the school's values, ideal partner characteristics (ICP), unique value propositions (USP) and proposed unique values (UVP).

  2. Audience Segmentation: Precise audience segmentation to effectively target potential partners according to their specific needs and profile.

  3. Waalaxy configuration: Implementation of Waalaxy to automate the partner generation process on LinkedIn, simplifying prospecting.

  4. CRM configuration: Installation of a CRM to centralize partner data, schedule meetings and track interactions.

  5. A/B launch and follow-up: Deploy A/B tests to optimize messages and strategies, monitor results, and adjust approaches based on performance.

  6. Team management on Waalaxy: Set up efficient team management on Waalaxy to coordinate prospecting efforts and ensure smooth partner management.

  7. Tutorial and Empowerment: Creation of a detailed guide to enable customers to continue their partner generation efforts independently using LinkedIn Sales Navigator and Waalaxy.


Results :

  • Clear Strategy: A well-defined strategy for effective partner generation, based on a thorough understanding of the school's values and needs.

  • Meaningful approach: Targeted messaging that establishes meaningful connections with potential partners.

  • Customer empowerment: Customers are now able to pursue their efforts autonomously, with powerful tools like LinkedIn Sales Navigator and Waalaxy.

  • Efficient Team Management: Successful coordination of the prospecting team via Waalaxy to maximize partner generation efforts.

One Business School benefits from a structured strategy and optimized tools for partner generation, with a clear approach, efficient management, and a capacity for continuous adaptation.

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