Industry
Health & Wellness
Audience
B2C
Country
Switzerland
Services
Strategy, Branding, Design, Website, SEO, Emailing
Challenges
Increase the number of patient bookings in Geneva and launch new locations in Lausanne and Fribourg.
Solutions
Creation of a strong brand and an optimized website with an integrated online booking tool, well indexed on the local market (Geneva).
Results
Significant increase in patient bookings and expansion to Lausanne and Fribourg.
Visibility in Geneva
It's possible to work with a freelancer on a limited budget!
Service 1: Brand image
Service 2: Redesign of WIX website in line with established brand image
Service 3: WIX training for autonomous minor changes
Service 4: Onboarding on social media
Service 5: Social media content creation and community management
Overall, the services offered by LANE to Microkiné initially included the creation of a brand image. This led to the subsequent redesign of the website on the WIX platform, the setting up of technical and legal websites, and WIX training for autonomous minor changes. Once the website was established, our experts were able to recommend the launch of social media, the creation of social media content and community management. These services enabled Microkiné to establish a strong local presence, improve online visibility, enhance the user experience, comply with legal requirements and engage with its target audience through social media platforms.
Challenges
Service 1: Brand image
LANE worked with Microkiné to develop a complete branding strategy. The manager already had a clear idea in mind for her logo, but not for the rest of the branding. Our experts were therefore able to immerse themselves in her very special profession: micro-physiotherapy, and use her branding to highlight this field of healthcare.
Service 2: Redesign of WIX website in line with established brand image
After several unsuccessful website developments in the past, LANE had to faithfully grasp and transcribe the needs and desires of the manager in order to give her the site she deserved and dreamed of.
Service 3: WIX training for autonomous minor changes
In order to reduce costs, it was important for the manager to have access to her site if necessary to make simple modifications.
Service 4: Onboarding on social media
In order to develop its brand image and promote its services, Microkiné naturally needed LANE's expertise to pursue its digital marketing strategy and start communicating on social media.
Service 5: Social media content creation and community management
The challenge here was to communicate simple, targeted and impactful messages.
Solution
Service 1: Brand image
We created a unique logo that represents the essence of their services and matches their target audience. Our team also developed a color palette, selected appropriate fonts and established guidelines to ensure consistency across all marketing materials.
Service 2: Redesign of WIX website in line with established brand image
LANE revamped the Microkiné website on the WIX platform to align it with the established brand image. We redesigned the site layout, incorporated brand colors and fonts, and optimized the overall user experience.
Service 3: WIX training for autonomous minor changes
LANE organized training sessions for the Microkiné team to enable them to make minor changes to their website independently. We provided guidance on using the WIX platform, navigating the website editor and updating content, images and other elements.
Service 4: Onboarding on social media
LANE assisted Microkiné in setting up their social media presence. We created and optimized their social media profiles on the relevant platforms, ensuring that they were consistent with their brand image. This included establishing a consistent visual identity, writing compelling profile descriptions and adding appropriate contact information.
Service 5: Social media content creation and community management
LANE developed a social media content strategy for Microkiné. We created engaging and informative content tailored to their target audience, highlighting the benefits of microphysiotherapy and promoting their services. Our team also managed their social media communities, responding to comments, messages and inquiries in a prompt and professional manner. These efforts enabled Microkiné to establish an active social media presence, engage with their audience and attract new customers.
Impact
Service 1: Brand image
This brand image overhaul has enabled Microkiné to establish a strong, recognizable brand identity in line with its core business and values.
Service 2: Redesign of WIX website in line with established brand image
The redesigned website offered visitors a visually appealing and informative browsing experience, effectively presenting Microkiné 's services and helping to attract new patients.
Service 3: WIX training for autonomous minor changes
This training has given Microkiné more control over its website and the ability to make timely updates.
Service 4: Onboarding on social media
The result was professional, in line with the branding established beforehand and meeting Instagram's technical and aesthetic codes and standards.
Service 5: Social media content creation and community management
These efforts have enabled Microkiné to establish an active social media presence, engage with its audience and strategically attract new customers.