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Industry

Real estate

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Audience

B2B

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Country

France

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Services

Strategy, Branding, Website, SEO, Emailing, Sales

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Challenges

JLC Expert wanted to modernize its branding and website to better reflect its expertise and effectively attract real estate agents and business owners.

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Solutions

LANE developed a new visual identity, redesigned the website, and implemented a digital strategy to align JLC Expert 's communications with its objectives and target audience.

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Results

JLC Expert now benefits from a modern brand image and an optimized website, effectively attracting and converting real estate agents and business owners.

B2B Marketing & Sales

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Approach managers & sales agents

LANE Digital had the opportunity to work with JLC Expert on a complete overhaul of their brand image and website. In addition to this visual transformation, we also provided digital strategy consulting to align their communications with their objectives and target audience.


Challenge

JLC Expert wanted to modernize its branding to better reflect its market position and effectively reach its key targets: real estate agents and business owners. Their previous visual identity and website were failing to convey their expertise and attract the desired audience. The challenge was to create a consistent brand image and a high-performance website that would not only attract these customer segments, but also convert more easily.


Solution

To meet this challenge, we have undertaken the following actions:

- Branding overhaul: We developed a new visual identity for JLC Expert, including the creation of brand guidelines to ensure consistency across all media. This new visual identity was designed to speak directly to real estate agents and business owners, reflecting JLC Expert 's position as a leader in its market.

- Website design: We completely redesigned the JLC Expert website to match the new brand image. We focused on an optimized user experience, with intuitive navigation and attractive visuals, while ensuring compatibility with all devices.

- Digital Strategy Consulting: We worked closely with the JLC Expert team to define a digital strategy aligned with their objectives. This included identifying target audiences, developing key messages and implementing tactics to attract and convert these audiences.


Impact

Thanks to our collaboration, JLC Expert now has a modern, professional brand image that resonates with its key targets. The new website, with its optimized design and consistent visuals, attracts and converts real estate agents and business owners more easily. This transformation has significantly improved JLC Expert 's perception in the marketplace and strengthened their position as a trusted expert in their field.

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