Portage entrepreneurial 2.0

LANE Digital had the opportunity to collaborate with JL PortageJL Portage helps IT professionals, consultants, real estate agents and healthcare professionals avoid the costs and complexities of traditional legal status.

The main challenge was to modernize and clarify JL Portage 's brand image to better reflect their services and effectively attract their key customer segments. Their previous visual identity and website failed to clearly communicate their unique value proposition.

To meet this challenge, we implemented several actions. First, we developed a new visual identity for JL Portage, including the creation of brand guidelines to ensure consistency across all media. This new visual identity was designed to speak directly to IT professionals, consultants, real estate agents and healthcare professionals, highlighting the simplicity and efficiency of the optimized business portage solutions offered by JL Portage.

Next, we completely redesigned the JL Portage website to match the new brand image. The new site offers an optimized user experience with intuitive navigation and attractive visuals, while guaranteeing compatibility with all devices.

We also worked closely with the JL Portage team to define a digital strategy aligned with their objectives. This included identifying target audiences, developing key messages and implementing tactics to attract and convert these audiences. In parallel, we used prospecting tools to run automated prospecting campaigns on LinkedIn, effectively targeting independent real estate agents and other professionals.

Thanks to this collaboration, JL Portage now has a modern, professional brand image that resonates with its key targets. The new website, with its optimized design and consistent visuals, more easily attracts and converts IT professionals, consultants, real estate agents and healthcare professionals. This transformation has significantly improved JL Portage 's perception in the marketplace, and strengthened their position as a trusted and innovative partner in the field of optimized business portage.