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Industry

Corporate Services

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Audience

B2B

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Country

France

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Services

Strategy, Branding, Website

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Challenges

JL GROUPE needed a unified website to present its three distinct brands as a single entity, while maintaining the identity and autonomy of each brand.

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Solutions

LANE developed a website design that harmoniously combines the color palettes of each brand, creating a unified visual identity that respects the individuality of each entity while presenting a strong, integrated group image.

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Results

The new site has not only strengthened the visual unity between the brands, but also increased overall recognition of JL GROUPE, leading to a better understanding of the group.

Support for entrepreneurs

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Marketing development for a holding company

We worked with JL Groupe for a complete overhaul of their brand image and website. At the same time, we provided digital strategy consulting to align their communications with their objectives and target audiences, including freelancers, contractors, managers and sales agents.


Challenge

JL Groupe wanted to modernize its branding to better reflect its market position and effectively reach its key customer segments: freelancers, contractors, managers and sales agents. Their previous visual identity and website were failing to capture the attention of these target audiences and clearly convey their value proposition. The challenge was to create a consistent brand image and a high-performance website that would not only attract these customer segments, but also convert more easily.


Solution

To meet this challenge, we have undertaken the following actions:


Branding overhaul: We developed a new visual identity for JL Groupe, including the creation of brand guidelines to ensure consistency across all media. The new visual identity was designed to speak directly to freelancers, contractors, managers and sales agents, reflecting JL Groupe 's position as a reliable and innovative partner.


Website design: We completely redesigned the JL Groupe website to match the new brand image. We focused on an optimized user experience, with intuitive navigation and attractive visuals, while ensuring compatibility with all devices.


Digital Strategy Consulting: We worked closely with the JL Groupe team to define a digital strategy aligned with their objectives. This included identifying target audiences, developing key messages and implementing tactics to attract and convert these audiences.


Impact

Thanks to our collaboration, JL Groupe now has a modern, professional brand image that resonates with its key targets. The new website, with its optimized design and consistent visuals, more easily attracts and converts freelancers, contractors, managers and sales agents. This transformation has significantly improved JL Groupe 's perception in the marketplace and strengthened their position as a trusted and innovative partner in their field.

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