Industry
Consumer goods
Audience
B2C
Country
Switzerland
Services
Strategy, Branding, Website, Marketing
Challenges
Increase awareness of the new technology and generate sales for the product in a competitive market.
Solutions
Brand creation from A to Z: strategy, branding, e-commerce website, promotion and execution of the various pillars of digital marketing.
Results
Significant increase in visibility in Switzerland and the European market, as well as in online sales.
A sustainable future
From brand creation to marketing execution
Hyco is an innovative brand offering water-saving shower technology to households.
Having created the brand and developed the e-commerce website, we're now working with them to develop and execute a comprehensive marketing strategy aimed at increasing brand awareness and driving sales of their eco-friendly showerhead.
Hyco found it difficult to stand out in a saturated market and effectively reach its target audience. The main objective was to increase brand visibility and generate sales, both online and in-store, notably at Do it + Garden Migros MParc La Praille in Geneva.
LANE designed a bespoke digital marketing strategy using the tools of the Digital Marketing Canvas. This included:
Content strategy: Creation and optimization of content, particularly on the SEO side, to improve search engine rankings and attract qualified organic traffic to the Hyco site.
Paid advertising (PPC): Launch targeted PPC campaigns to attract qualified leads and increase conversions.
Influencer Marketing: Collaboration with green influencers to promote the benefits of the Hyco showerhead to their engaged audience.
social media management: Creation and management of campaigns on social media to strengthen Hyco's online presence and engage the community.
Performance Analysis: Track and analyze e-commerce data to refine strategies and maximize results.
Thanks to the strategy implemented by LANE, the brand's visibility has improved significantly, enabling Hyco to position itself as a source of inspiration in the field of eco-friendly solutions for the home.
The collaboration between LANE and Hyco is a perfect example of how a well-orchestrated digital marketing strategy can transform a brand's visibility and performance. By combining optimized content, effective advertising campaigns and strategic partnerships, Hyco has reinforced its mission to promote sustainable, cost-effective solutions for all.