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Industry

IT & technology

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Audience

B2B

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Country

Switzerland

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Services

Lead Generation, CRM

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Challenges

This agency, an official software reseller, was having difficulty penetrating the Swiss market and generating qualified and consistent leads.

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Solutions

We developed a lead generation strategy with Waalaxy and implemented a CRM for contact management and appointment scheduling.

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Results

In 1 month, we designed, prepared and launched 4 campaigns of 200 prospects each.

Automation of 800 LinkedIn connection requests

Sent 400 invitation notes and 1600 LinkedIn messages.

Target acceptance rate of 50% and response rate of 25%.

800 leads per month? It's possible!

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Automated, segmented and personalized prospecting

For High Frequency Trading, we have developed a comprehensive lead generation strategy and implemented tools to optimize their prospecting.


 Lead Generation Strategy

  1.  Strategy Definition : We developed a strategy based on company values, ideal customer characteristics (ICP), unique selling propositions (USP) and unique value propositions (UVP).
  2.  Audience Segmentation : We segmented the audience to better target prospects based on their specific needs and profile.
  3.  Waalaxy Setup : Setting up Waalaxy to automate the prospecting process on LinkedIn, making lead generation easier.
  4.  CRM Setup : Setting up a CRM to centralize prospect data, schedule meetings, and track interactions.
  5.  A/B Launch and Tracking : Deploy A/B tests to optimize messages and strategies, track performance, and adjust approaches based on results.
  6.  Step-by-Step Tutorial : Creation of a detailed guide to help the client effectively use LinkedIn Sales Navigator and Waalaxy, with a clear and structured approach.

 Results :

  •  Clear Strategy : A well-defined strategy for effective lead generation, based on a deep understanding of the company's values and needs.
  •  Meaningful Approach : Targeted and relevant messaging that creates meaningful connections with prospects.
  •  Customer Empowerment : The customer is now able to continue prospecting independently, using LinkedIn Sales Navigator and Waalaxy to generate leads efficiently.
  •  Continuous Optimization : Through A/B testing and performance tracking, strategies are continually improved to maximize results.

 High Frequency Trading now benefits from a structured and automated approach to lead generation, with a clear strategy, powerful tools and the ability to continuously adapt.

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