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Industry

IT

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Audience

B2B

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Country

Switzerland

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Services

Lead Generation, CRM

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Challenges

This agency, an official software reseller, was finding it difficult to penetrate the Swiss market and generate qualified, consistent leads.

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Solutions

We developed a lead generation strategy with Waalaxy and set up a CRM to manage contacts and appointments.

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Results

In 1 month, we designed, prepared and launched 4 campaigns of 200 leads each.

Automation of 800 LinkedIn connection requests

400 invitation notes and 1,600 LinkedIn messages sent.

Target acceptance rate of 50% and response rate of 25%.

800 leads a month? It's possible!

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Automated, segmented and personalized prospecting

For High Frequency Tradingwe have developed a comprehensive lead generation strategy and implemented tools to optimize their prospecting.


Lead Generation Strategy

  1. Strategy definition: We have developed a strategy based on company values, ideal customer characteristics (ICP), unique selling propositions (USP) and unique value propositions (UVP).

  2. Audience segmentation: We have segmented the audience to better target prospects according to their specific needs and profile.

  3. Waalaxy configuration: Implementation of Waalaxy to automate the prospecting process on LinkedIn, facilitating lead generation.

  4. CRM configuration: Set up a CRM to centralize prospect data, schedule meetings and track interactions.

  5. A/B launch and follow-up: Deploy A/B tests to optimize messages and strategies, monitor performance, and adjust approaches based on results.

  6. Step-by-step tutorial: Creation of a detailed guide to help customers use LinkedIn Sales Navigator and Waalaxy effectively, with a clear, structured approach.


Results :

  • Clear strategy: A well-defined strategy for effective lead generation, based on a thorough understanding of the company's values and needs.

  • Meaningful approach: Targeted, relevant messaging that creates meaningful connections with prospects.

  • Customer empowerment: The customer is now able to continue prospecting independently, using LinkedIn Sales Navigator and Waalaxy to generate leads efficiently.

  • Continuous optimization: Thanks to A/B testing and performance monitoring, strategies are continually improved to maximize results.

High Frequency Trading now benefits from a structured, automated approach to lead generation, with a clear strategy, high-performance tools and a capacity for continuous adaptation.

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