Industry
Education
Audience
B2B
Country
Switzerland
Services
Strategy, Training, Workshop
Challenges
Help new projects and startups with limited budgets master the basics of digital marketing to accelerate their growth.
Solutions
Organization of workshops atEPFL to train the startups in each cohort in the latest digital marketing techniques and innovations.
Results
Significantly increase participants' digital marketing skills and improve their online visibility thanks to an effective action plan tailored to their budget.
Marketing for startups
How can you optimize your marketing budget?
Since 2022, we've been working withEPFL to support startups in the Blaze gas pedal. Every six months, we visitEPFL (La Station) to organize workshops designed to equip entrepreneurs with essential digital marketing skills.
Our workshops, entitled "Digital marketing essentials for startups in 2024", cover a program structured in several sections:
Presentation of the workshop objectives and the importance of digital marketing for startups.
Interaction with startups to identify their projects, specific needs and challenges.
Overview of digital marketing strategies and tools, including the Digital Marketing Canvas, a model developed by LANE Digital.
Sharing practical experience and tips for optimizing marketing budgets and efforts.
Introducing the main new digital tools and how to use them.
Introduction to the latest trends in artificial intelligence applied to marketing.
Practical exercises tailored to each startup to apply the concepts learned.
Summary and answers to questions.
This collaboration enables Blaze startups to benefit from practical, hands-on training tailored to their specific needs. Thanks to our interventions, startups acquire not only digital marketing skills, but also a better understanding of current tools and trends, enabling them to strengthen their online presence and reach their target audience more effectively.
Working hand in hand withEPFL, LANE actively contributes to the growth of young innovative companies in Switzerland, offering them the keys to success in an increasingly digitalized world.