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Industry

Raw materials

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Audience

B2B

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Country

Switzerland

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Services

Branding, Design

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Challenges

CTA Association needed to modernize its image while maintaining a professional appearance to stand out in a competitive sector.

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Solutions

LANE created a modern visual identity and bold color palette, incorporating innovative design elements while maintaining a touch of professional seriousness.

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Results

The branding strategy increased the community'scommitment by CTA Association and sense of belonging by 40%.

Creating a brand story

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Reinventing the brand for maximum impact

For CTA Associationan organization renowned for its professional network and impact on the commodities trading sector, the challenge was to reconcile modernity and professionalism.


The project began with a complete overhaul of CTA's visual identity. Following a comprehensive workshop with the association's management, LANE proposed a dynamic color palette combining dark navy blue for the corporate look, with bright yellow and cherry red to inject a touch of modernity and dynamism. The design was clean, with crisp lines and visual elements that reflect both the sophistication and energy of the association. We also wanted to honor the flag of Geneva, the heart of the association.


Thanks to this integrated approach, CTA Association has seen a significant increase in thecommitment community. The project has not only modernized the association's image, but also strengthened its position as a key player in the commodities trading sector.


We want to give CTA Association the tools it needs to succeed in the industry.

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