Industry
Finance
Audience
B2B
Country
Switzerland, Germany
Services
Website, Training
Challenges
Backbone Ventures was looking to modernize its website to reflect its innovative values, while improving user experience and SEO, and ensuring optimal compatibility on all devices.
Solutions
LANE redesigned the site with a modern, interactive design, optimized the user experience, integrated automated functionalities, and implemented advanced SEO strategies to improve the site's visibility and performance.
Results
The redesign led to an increase in time spent on the site, a rise in qualified traffic, a reduction in the bounce rate, and an improved user experience across all devices.
Modernity, interactivity and optimized performance
New positioning, new website
LANE has carried out a complete overhaul of the website of Backbone Venturesa key venture capital player based in Zurich and Frankfurt, to meet its modernization and performance ambitions. By integrating captivating scrolling animations and a striking visual hierarchy, we created an immersive and engaging user experience. The modern design, coupled with optimized navigation and automated functionalities, improved site fluidity and process management.
We also implemented advanced SEO strategies to increase online visibility and attract qualified traffic. Full adaptation of the site for all devices ensured optimal accessibility and a seamless user experience. The results showed a marked improvement incommitment, increased traffic and reduced bounce rates, consolidating Backbone Ventures 's online presence as a leader in the venture capital field.
This project has not only modernized Backbone Ventures's image, but also strengthened its operational efficiency and digital impact.