Industry
Health & Wellness
Audience
B2C
Country
Switzerland
Services
Strategy, Branding, Website, SEO, social media, Paid, Emailing, CRM
Challenges
Complete rebranding for greater differentiation and international expansion while maintaining Swiss quality.
Solutions
Rebranding strategy and complete management of digital projects to ensure brand consistency and increased visibility.
Results
Transform your brand image and increase visibility andcommitment across all channels.
ALTA, a 360° project
From CRM to global brand: the journey of ALTA Aesthetics
In 2022, Summit Aesthetics was looking for a solution to improve its customer relationship management and came across a LANE blog post. Seduced by our expertise, they chose to entrust us with the implementation of their CRM. This initial project was the starting point for a fruitful collaboration.
Following this initial success, we extended our collaboration to other critical projects:
- Digital audit: mapping existing processes via Miro.
- Management and coordination: full responsibility for the clinic's digital projects, ensuring efficient, structured management.
- Monthly hours pack: a complete package for ongoing marketing and sales management.
In 2024, Summit decided to reinvent itself by becoming ALTA Aesthetics requiring a complete rebranding. This change included:
- Rebranding: creation of a new logo and visual identity.
- Video and photo shoots: highlighting their history and expertise through engaging visuals.
- Website redesign: transition from Summit to ALTA, with a modern, functional website.
- social media revamp: update Instagram, Facebook, LinkedIn and YouTube profiles to reflect new identity.
- Google My Business update: optimization to improve local visibility and attract new customers.
- Newsletters: targeted campaigns via WIX, using a segmented database for effective communication.
- Blog posts: content creation to boost local SEO and attract a relevant audience.
And finally, we're developing an expansion strategy for 2025, including a communications and organization plan for the new ALTA clinics due to open in Zurich and Warsaw.
The challenges were many, including ensuring a smooth transition to the new brand, maintaining a Swiss quality image while expanding internationally, and coordinating marketing efforts across several agencies.
To meet these challenges, we have developed specific solutions:
- CRM: optimizing customer data management.
- Visual identity: creation of a strong, consistent brand.
- Content strategy and SEO: increasing online visibility.
- Communication plan: detailed strategy for international expansion.
The results were convincing, with a successful transformation of the brand image, an increase in online visibility and customercommitment , and effective preparation for international expansion.
This collaboration illustrates our ability to manage complex digital projects and deliver comprehensive solutions tailored to the specific needs of each customer. Thanks to our partnership, ALTA Aesthetics is ready to conquer new heights.