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The ultimate guide to creating an impactful visual identity for your Swiss company in 2025
Imagine this: a logo that doesn't just represent your company, but captures the essence of its DNA in a single glance....

LANE Digital
Apr. 3

The essential guide to defining your brand values and attracting your ideal audience
In a world where consumers are increasingly demanding and connected, it is essential to build a brand that makes sense....

LANE Digital
March 18


No-code automation with Zapier: the secret of high-performance marketing in 2025
Imagine a world where your marketing runs smoothly, without manual effort or time wasted on repetitive tasks. But what if...

LANE Digital
March 14

Seminars, conferences, team-building: the best strategies for a successful corporate event in Switzerland
Organizing a corporate event in Switzerland is much more than just a meeting or conference. It's an opportunity...

LANE Digital
March 11


Converting B2B customers: 10 must-have tips to maximize your sales in Switzerland
At LANE Digital, we understand that to succeed in B2B in 2025, you must not only attract quality prospects, but also...
LANE Digital
March 10


Women's agency LANE Digital : leadership at the heart of Swiss digital innovation
International Women's Rights Day, held every year on March 8, is much more than just a celebration. It's a...
LANE Digital
Feb. 19


The 5 best CRMs for successful customer management in 2025!
Customer relationship management is at the heart of every company's strategy. In 2025, technological advances and...
LANE Digital
Feb. 12


The 5 essentials for an effective branding strategy: get your post-it notes!
Imagine a puzzle where each piece embodies an essential aspect of your company: its mission, values and visual identity. The...
LANE Digital
Feb. 7

7 must-have tips to boost your email strategy and sales in 2025
In Switzerland, a market renowned for its high standards and fierce competition, standing out in digital marketing is a challenge...
LANE Digital
Jan. 29

Why invest in a professional pitch deck to convince your customers?
To stand out in a competitive environment, the quality of your presentation materials plays a key role. A presentation...
LANE Digital
Jan. 23

Make.com: Keys to mastering marketing automation
In 2025, Make.com will be the must-have solution for marketing automation. With its intuitive interface and...
LANE Digital
Jan. 21

Wix, Webflow or WordPress: comparing the platforms for creating your website in 2025
When it comes to creating a professional website, SMEs are often faced with a difficult choice between various...
LANE Digital
Jan. 17


How to choose a Swiss digital agency for your SME: Complete Guide 2025
Choosing the right Swiss digital agency for SMEs is an essential strategic decision to support growth and...
LANE Digital
Jan. 8


Guide 2025: Find a website agency in Geneva for guaranteed digital success
The digitalization of businesses is no longer an option, but an unavoidable necessity. In 2025, choosing a website agency in...
LANE Digital
Dec. 16, 2024


Optimize your visibility in Switzerland: SEO vs SEA, which one to choose?
In the world of digital marketing, the terms SEO vs. SEA come up frequently when it comes to developing a strategy for...
LANE Digital
Dec. 9, 2024


The complete guide to a professional Instagram account in Switzerland
Instagram has become an essential tool for businesses looking to establish their online presence. In Switzerland, where...
LANE Digital
Dec. 4, 2024


How can a CRM with artificial intelligence (AI) revolutionize your customer management?
In a world of ever-increasing competition, delivering a quality customer experience has become a key factor in...
LANE Digital
Nov. 29, 2024


How CRM automation revolutionizes customer management and boosts growth
CRM (Customer Relationship Management) automation is no longer an option, but a necessity for modern companies. It...
LANE Digital
Nov. 19, 2024


How to choose the right software to optimize your company's productivity and reduce costs
Choosing the right software for your business may seem straightforward with all the options available, but without careful selection,...
LANE Digital
Nov. 15, 2024

Asana vs ClickUp: Which is the best project management software for your business?
In a world where project management is essential for optimizing workflows, choosing the right tool can make all the difference...
LANE Digital
Nov. 15, 2024

Top 10 marketing agencies in French-speaking Switzerland
In French-speaking Switzerland, the competition for customers' attention is increasingly intense. Companies are turning to...
LANE Digital
Nov. 8, 2024

Website in 2025: Why does Wix Studio outperform WordPress?
In 2025, the choice of a content management system (CMS) is essential for businesses. Although WordPress has long been the...
LANE Digital
Oct. 31, 2024


How much will it cost to run a marketing agency in Switzerland in 2025?
With the growing importance of digital marketing, working with a marketing agency is becoming an essential lever for...
LANE Digital
Oct. 23, 2024

Marketing agencies, freelancers or employees? A detailed comparison for Swiss SMEs
When your SME in Switzerland is looking to boost its marketing and sales, choosing the right partner is essential. You may have...
LANE Digital
Oct. 23, 2024
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