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A dual specialty

Based in Lausanne, Switzerland, with a growing presence in Zurich, we work with customers all over the world. Since 2021, we have successfully completed over 300 projects in various B2B & B2C sectors.

Marketing

Sales

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Our commitment at the heart of the Swiss ecosystem

300+

completed projects

30+

industries

98%

satisfaction rate

A team on a human scale

Our small, dynamic team is mainly made up of women, who bring a unique blend of strategy, rigor, flexibility and drive to every project.

Céline Arethens, founder of LANE Digital
Amrita Etchepareborda
Mathilde Renevey
Julien Pader
Pauline Moulineau
Mélanie Kepka
Masha Porovchuk

Working with LANE means... 

01

Focus on strategy

Our strategies are not just theoretical; they are practical and designed to deliver tangible results.

02

Experienced team

Our team of experts has extensive experience in the various fields of digital, guaranteeing a global approach.

03

Holistic approach

We take the whole picture into account, integrating internal operations with external sales, to implement coherent and effective strategies.

04

Personalization

Our strategies are tailored to the specific needs of your company, your industry and your target audience.

05

Data-driven insights

We base our strategies on in-depth research and data analysis, to ensure informed decision-making.

06

Complete training

We give your team the knowledge, best practice sharing and tools they need to succeed in the digital world.

07

Adaptability

We understand your specific market conditions and company size, and tailor our intervention to your spontaneous needs.

Partner in your success

A shared success

LANE Digital founder Céline Arethens
  • LinkedIn

A word from our founder

Céline Arethens - CEO

At LANE Digital, we're more than just a digital agency: we're a true digital partner of choice. Our philosophy is based on our commitment in-depth understanding of the digital ecosystem in which our customers operate. Our credo is to move forward hand-in-hand with them, aligning our actions with their overall strategy, rather than simply executing tasks. For us, digital isn't just a job, it's a collaboration for shared success.

Here's how it works

01.

Discovery phase

We start with a thorough understanding of your business, mission, vision, values and target audience. This phase includes discussions, questionnaires and research to gather all the necessary information.

02.

Tailor-made strategy

Based on the information we gather, we develop a customized digital strategy that aligns your objectives with best practices in marketing and sales development.

03.

Execution

We take action by deploying the solutions defined in the strategy. This includes creating campaigns, optimizing processes, and integrating the tools needed to achieve your objectives.

04.

Training & Support

We don't just implement solutions, we train your teams to use them effectively. What's more, we provide ongoing monitoring to adjust actions in line with results, and guarantee long-term success.

Thank you for your trust!

01.

Discovery phase

We start with a thorough understanding of your business, mission, vision, values and target audience. This phase includes discussions, questionnaires and research to gather all the necessary information.

02.

Tailor-made strategy

Based on the information we gather, we develop a customized digital strategy that aligns your objectives with best practices in marketing and sales development.

03.

Execution

We take action by deploying the solutions defined in the strategy. This includes creating campaigns, optimizing processes, and integrating the tools needed to achieve your objectives.

04.

Training & Support

We don't just implement solutions, we train your teams to use them effectively. What's more, we provide ongoing monitoring to adjust actions in line with results, and guarantee long-term success.

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