In the digital age, the way people consume is changing. Seeing your ads is no longer enough! Now, your customers go further. They learn about your company, the work you've already done, see reviews about your company, get in touch with you...

It is now essential that your communication strategy goes through the web and therefore, to think about your digital marketing. But you still need to know how to go about it? And to have a well-tried strategy, which resembles you, to be able to come out of the shadows internally.

How do you understand the basics of digital marketing so you can get started and not get lost? What is the relevant information to know? How to find your way through the different channels? Which ones to choose?

To find your way through all these questions, you can call on a digital marketing agency. LANE Digital ConsultingFor example, a digital marketing agency based in Switzerland. In order to save time and ensure you the success you deserve.

Overview of 5 main advantages of this outsourcing.

Before going through a digital marketing agency...

What is digital marketing?

According to Hubspot Digital marketing covers all marketing activities deployed online to connect with customers or prospects, such as maintaining a website or blog, social networks, or digital advertising."

It is the art of attracting visitors, converting leads, closing sales and retaining customers online.

As you know, the world of the web is no longer reserved for internet pioneers. Your competitors, your customers and your partners are now there. A Swiss spends an average of 5 hours a day on the net. Do you realize how important the e-reputation is for the reputation of your company?

Fortunately, web marketing specialists now have the necessary hindsight to understand the behavior of Internet users.

A digital marketing agency can propose adapted strategies whatever your sector of activity, the size of your organization, the degree of maturity of your company and your ambitions, the tools to reach your objectives exist.

What does a digital marketing agency?

The main objective of a digital marketing agency, such as LANE Digital Consulting, is to promote your business to attract customers.

For this reason, they implement a wide variety of marketing techniques/technologies. They also have a team of professionals ready to create the right marketing strategy for your business.

The Digital Marketing Agency masters and juggles with Referrals (SEO, SEA) and paid advertising as Google Ads.Community Management and e-reputation management.

They can also offer services such as: content automation, email, e-commerce marketing, digital advertising and social media marketing, among others.

Think digital transformation first

In the digital age, no matter what business you're in, think digital first.

It is the key to not only greatly facilitate the exchanges of a company, but also to boost your marketing strategy.

A company that does not adapt to digital technology takes a lot of risks compared to a competition that is going digital. The latter becomes attractive and accessible.

But are there still many companies in Switzerland that have not yet gone digital, and if so, how long can they continue to exist?

It is quite simple today because the internet is everywhere. Therefore, it favors the use of new technologies and pushes the consumer to compare thanks to more contents to which he has access and all this in the middle of a more and more aggressive competition.

If you are preparing a digital transformation of your marketing and sales actions, know that it is the right choice!

Tomorrow's challenge for the company will be to ensure its digital transformationThis is often a source of apprehension and questioning. To achieve this, digital marketing agencies can ensure a successful and serene transition for companies.

By definition, a digital agency accompanies its clients from start to finish, from the identification of needs to digital solutions.

Digital marketing agency: a professional expertise at your service.

An agency is above all a team of professionals. In other words, it is the possibility of calling upon the expertise of several fields in a single collaboration. Webdesigners, web writers, graphic designers, community managers...

Even if marketing is only one part of your business, for agencies (such as LANE Digital Consulting) it is their day job.

As a result, they bring you all kinds of experiences and knowledge that can greatly improve your brand image and sales.

Overall, an agency may have decades of experience that an in-house marketer simply can't offer. So, without a doubt, this is one of the main reasons why you should hire a digital marketing agency.

Whatever your needs, your agency will take care of all aspects of your business. Together, you'll be able to put in place a strategy worthy of your expectations, and you can start taking the steps that lead to it quickly. Forget about all the people you have to deal with, you only have to take one step towards the realization of your projects.

Digital marketing agency: tools that help you to see further for your business.

SaaS software and other analysis tools are not cheap for a small business and often they are not used to reduce costs. However, this is not necessarily a solution. By going through an agency, you ensure access to these tools with the certainty of having selected the right ones.

Calling on a webmarketing agency also means be open to the advice and counsel of professionals forged from many other successful collaborations. Digital marketing agencies have the ability to know what works best and what would damage your image. An agency will guide you to the strategy that will open new doors for the future of your business.

The goal is to develop your business and bring out the potential of your activity on the Internet. This is what we call managing your e-reputation. You need to review how to increase your sales or retain your customers, not to mention the importance of your brand image.

All these aspects will be analyzed in relation to the market and your competitors to allow you to put a foot in the future.

Digital marketing agency: to create and develop your website.

This is the origin of a marketing agency or web marketing agency. But with time and the evolution criteria required by Google, its field of intervention has increased. Even though its missions have evolved, it continues to create the website or the digitalization of the company (the case of LANE Digital Consulting).

Although there are now several editors, software or free platforms to create a website yourself, with a specialized agency, you can benefit from its expertise. Indeed, a marketing agency offers a complete package for the creation of your website. Depending on your needs and your activity, an agency can create different sites: PrestaShop for your e-commerce site, WordPress for your showcase site... Having also several design templates, it helps to choose a personalized style appropriate to your activity. Then, to verify the performance of the site, the agency proceeds to a test beforehand. The test concerns the verification of the back-office and post-office functioning. In addition, an agency can also choose the domain name, and take care of the hosting of the site.

No matter where you are, you can call on a local agency. The creation of websites in Switzerland for example. Ideally, you should be able to take over and make some minor changes yourself once your site is created.

Digital marketing agency : to ensure the digital communication of your company.

This is the main role of a webmarketing agency, to ensure the communication, advertising and promotion of your business online. To do this, it uses the web environment. Being an expert, like LANE Digital Consulting, it designs a digital campaign adapted to your project.

Whether you use a free SEO agency or a paid SEO, a digital marketing agency has all the skills to improve your visibility and notoriety online.

A digital marketing agency precedes its strategy by monitoring the performance of your site. By analyzing the performance of your competitors and the behavior of your target.

Thereafter, she will set up a new communication campaign to optimize your site or your content for the evolution of your positioning on the web.

Thus, a marketing agency has all the necessary guidelines for the design and management of your company's communication on all channels : social networks, website, mass media...

Digital marketing agency: to improve the profitability of your business.

Even if a digital marketing agency does not directly affect your company's productionthe fruits of his labor have an impact on profitability.

Indeed, using a digital marketing agency, in Switzerland for example, reduces the costs and salary charges of a company. There is no need for social security or a fixed salary every month. In addition, as in the case of LANE Digital Consulting, we can work remotely to offset certain costs such as transportation or meals.

However, an agency contributes to the improvement of your company's productivity. Indeed, you can entrust him with all tasks related to the creation of the website, the management of social networks etc...

Thus, you can focus on the main missions in the company. Finally, the expertise of a webmarketing agency ensures a convincing return on investment, which is a significant benefit for the company.

Bonus: one last benefit that a digital marketing agency can offer you

You benefit from an external expertise

Employees may find it difficult to express new ideas or concerns.

Without a doubt, the adage "two heads are better than one" is true in marketing as innovation is part of their daily lives.

A digital marketing agency can take care of your business from the consumer's perspective. Being an expert in the field, an agency would know what works best for your company and what message to communicate for your brand.

The expertise of LANE Digital Consulting.

As a Swiss-based digital marketing expert, LANE Digital Consulting supports start-ups, SMEs and marketers in this process.

We are aware that even the smallest businesses can grow significantly with digital marketingThe company has been able to achieve this by implementing strategies that match their resources. This is the case of Amazon, a company that started out in a garage. Located in the suburbs of Seattle, this company sold its first book online in 1995. The fortune of its creator, Jeff Bezos, is estimated in 2021 at more than 131 billion dollars.

For us, every project is a new reference and every client we work with is a new opportunity.

So, while you might expect us to work for our own benefit, we will seek to ensure the success of your project.

This commitment to your brand's growth is what makes the choice to hire a digital marketing agency so relevant.

We actively participate in the development of your company by offering you a 360° approach to your digital challenges. Our expertise has allowed us to help companies of all sizes and in various fields: food, medical, education, financial... Why not yours?

Leveraging a digital marketing agency in a nutshell

What is the mission of a digital web agency?

An experienced digital marketer must be able to find customers for your business and keep them coming back. The digital marketing agency will design a coherent and personalized communication strategy in order to make you benefit from a better visibility.

Your website will become an online customer platform. The digital partner will take care of your social media marketing, content optimization, SEO of your website, as well as online advertising management.

Thereby lthe main reason you should hire a marketing agency should be the wide variety of services they can offer.

At LANE Digital Consulting, you can find the following services:

creation, development and maintenance of websites
search engine optimization or SEO
content marketing
marketing on social networks
search engine advertising
development and management of e-commerce
email marketing
advertising on social networks such as Facebook/ Instagram
marketing automation

What are the advantages of outsourcing your web marketing to a web marketing agency?

The intervention of a professional digital marketing agency has several competitive advantages:

an efficient diagnosis of your digital communication policy, an adapted solution and a well-honed strategy for your online communication channels.
originality and complementarity in skills. Although it is specialized in the creation of websites, the digital marketing agency also offers many complementary services: natural and paid referencing, visual identity, social networks, brand image, copywriting, growth hacking...
a larger network because the advantage of a digital marketing agency is not only in the development of your visibility. It is also and above all in the ability to make you a reference in your field. And a digital marketing agency has the necessary assets to make you reach this place.
a saving of time and money well deserved! A real return on investment.

It is less expensive to hire an agency than to hire specialized employees. This way, you will save money in a strategic way. Thereafter, you can implement this strategy with your employees according to their availability and skills. Similarly, you can also call upon a digital agency to manage it for you in the longer term.

How to choose a webmarketing agency in Switzerland?

Finding a digital marketing agency in Switzerland is easy. But hiring a competent agency is something else entirely. The one who will be able to answer your requests but also your real needs.

In fact, to find a digital marketing agency in Switzerland, you don't need to follow a particular process. A little common sense and attention to certain details will allow you to select a competent and qualified agency for your needs.

LANE is not just a digital marketing consultancy, we are committed to actively participating in the development of your business.

If you want to make your business more dynamic and sustainable, do not hesitate to contact us. We can put in place a strategic plan tailored to your needs that will allow you to reach your full potential, don't miss out!

Need advice before you start?

Book an appointment with our team to define your needs.

Collaboration & Productivity

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Project management

Track your tasks

Have an overview of your projects & teams

Centralize communication

Document information

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Sales & CRM

Centralize customer data

Follow up on deals

Generate leads

Integrate marketing & sales

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Marketing

A solid strategy

A brand identity

The creation of your website

The development of your social media

SEO & SEA

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Automation

Form filling

Automated emails

File storage

And much more

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5 benefits a digital marketing agency can offer in 2021

Before going through a digital marketing agency...

What is digital marketing?

What does a digital marketing agency?

Think digital transformation first

Digital marketing agency: a professional expertise at your service.

Digital marketing agency: tools that help you to see further for your business.

Digital marketing agency: to create and develop your website.

Digital marketing agency : to ensure the digital communication of your company.

Digital marketing agency: to improve the profitability of your business.

Bonus: one last benefit that a digital marketing agency can offer you

You benefit from an external expertise

The expertise of LANE Digital Consulting.

Leveraging a digital marketing agency in a nutshell

What is the mission of a digital web agency?

What are the advantages of outsourcing your web marketing to a web marketing agency?

How to choose a webmarketing agency in Switzerland?

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